Brand Tone

Approachable, Informative, Creative, Passionate, Playful

Brand Values

• •Personalization and Individuality
• •Quality and Natural Ingredients
• •Well-being and Health
• •Creativity and Enjoyment
• •Transparency and Ethics
• •Community and Sharing

Best Practices

• •Use welcoming and inclusive language to invite customers to create their personalized tea blends.
• •Incorporate informative and educational content about the benefits of different tea ingredients and brewing methods.
• •Encourage experimentation and self-expression in tea customization, highlighting the creative aspect of the process.
• •Emphasize the use of organic ingredients and the health benefits of tea to appeal to health-conscious consumers.
• •Maintain a playful tone, especially on platforms like TikTok, to engage a wider audience while upholding quality.

Social Perception

Positive, with customers appreciating the ability to create personalized teas, the quality of the ingredients, and the brand's focus on organic and natural products. There is also interest in the brand's DIY tea blends and mission.

Copy Examples

• •Crée Ton Thé Sur-Mesure (Create Your Custom Tea)
• •Rejoignez l'Aventure My Own Tea (Join the My Own Tea Adventure)
• •Compose ton mélange unique (Compose your unique blend)
• •C'est ton instant thé, ton identité (It's your tea moment, your identity)
• •Découvrez les bienfaits de la cardamome (Discover the benefits of cardamom)