Brand Tone

Whimsical & Enchanting, Personal & Passionate, Approachable & Friendly

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Passion & Resilience
• •Joy & Enchantment
• •Customer Satisfaction

Best Practices

• •Incorporate Storytelling: Weave in elements of the founder's passion and the 'made with love and a pinch of magic' narrative where appropriate to reinforce authenticity and personal connection.
• •Balance Whimsy with Quality: Ensure descriptions highlight both the magical elements and the high-quality craftsmanship.
• •Highlight Customization: Emphasize the unique aspect of customizable products, allowing customers to express their individuality.
• •Use Evocative Language: Employ language that sparks imagination and conveys a sense of wonder and delight.
• •Showcase Customer Testimonials: Prominently feature positive reviews to build trust and demonstrate customer satisfaction.

Social Perception

Customers who value handcrafted items and a personal brand story are likely to have a positive perception. They appreciate the blend of quality, uniqueness, and a touch of magic in their jewelry.

Copy Examples

• •Discover our handcrafted jewelry, made with love and a pinch of magic in our Italian workshop.
• •Create your own unique Sparkle Unicorn piece with our customizable halter collection.
• •Your everyday fairy tale starts here.
• •Experience the joy of owning a piece of jewelry that's as unique as you are.
• •From our hands to your heart, each piece tells a story of passion and craftsmanship.