Brand Tone

Aspirational & Stylish, Inspiring & Creative, Friendly & Accessible, Quality-Conscious, Slightly Playful/Trendy (TikTok)

Brand Values

• •Quality
• •Creativity & Design
• •Customer Satisfaction
• •Personalization & Self-Expression
• •Sustainability
• •Inspiration

Best Practices

• •Maintain Visual Harmony: Ensure all imagery used in copywriting (ads, social media, website) aligns with the modern, stylish, and clean aesthetic established on Instagram and the website. The visuals are a core part of the brand's communication.
• •Balance Aspiration with Accessibility: While showcasing beautiful, aspirational interiors, ensure the language remains friendly, helpful, and inclusive. Avoid jargon that might alienate potential customers not deeply versed in design.
• •Emphasize Core Values: Consistently weave in mentions of "Norwegian Design," "quality," "sustainability," and "creativity" where relevant and natural. This reinforces what the brand stands for.
• •Tailor to the Platform, Unify the Voice: While the style of content may vary (e.g., TikTok more playful than a website banner), the underlying brand voice—inspiring, quality-focused, friendly—should remain consistent. The personality should be recognizable across all channels.
• •Engage and Inspire Dialogue: Encourage user-generated content, ask questions in captions, and respond to comments in a manner that reflects the brand's helpful and creative persona. This builds community and reinforces the brand's approachable nature.

Social Perception

They likely appeal to individuals interested in interior design, particularly modern and Scandinavian styles. Customers are probably looking for unique, aesthetically pleasing wall art that is a step above mass-produced options. The emphasis on "Norwegian Design" might attract customers looking for a specific regional design aesthetic. The active and visually appealing Instagram feed suggests a brand that understands current design trends and visual marketing. The lack of readily available negative feedback in the initial searches could imply general satisfaction, but this is speculative without direct reviews.

Copy Examples

• •Instagram Post (Image: Stylish living room with an abstract Eras Design poster): Transform your space from ordinary to extraordinary. ✨ Our latest abstract collection brings a touch of Norwegian elegance and boundless creativity to your walls. Discover art that speaks to you. #ErasDesign #WallArt #ScandinavianHome #InteriorInspo #NorwegianDesign
• •Facebook Ad (Carousel of different poster styles): Find the perfect reflection of your style with Eras Design. From calming nature scenes to bold abstract pieces, our curated posters are designed in Norway with quality and sustainability in mind. Fast delivery straight to your door. Shop now and tell your story, one frame at a time! #HomeDecor #PosterArt #UniqueDesigns #ErasDesignNorway
• •TikTok Video Caption (Video showing a poster being carefully framed and hung): That feeling when the perfect piece just *clicks*. ✨ Level up your walls with Eras Design! High-quality, Norwegian-designed posters that make your space authentically YOU. Link in bio! #PosterJoy #HomeVibes #WallDecor #TikTokMadeMeBuyIt #ErasDesign
• •Website Banner (Homepage): Curate Your Story. Exclusive Posters & Frames. Norwegian Design. Sustainable Production. Quality Guaranteed. Explore Collections.
• •Email Newsletter Snippet (Subject: Inspire Your Walls This Season!): Hello [Customer Name], seeking fresh inspiration for your home? At Eras Design, we believe art is more than decoration – it's a way to express who you are. Discover our new arrivals, crafted with passion and a commitment to sustainable, high-quality Norwegian design. Let's create a space you truly love. [Link to New Arrivals]