Brand Tone

Aspirational yet accessible, blending luxury, elegance, and sophistication with a friendly, modern, and customer-centric approach.

Brand Values

• •Accessibility and Affordability
• •Innovation and Pioneering Spirit
• •Customer-Centricity
• •Creating Memories and Stories
• •Quality and Authenticity

Best Practices

• •Segment Your Tone by Platform
• •Lead with "Why," Not Just "What"
• •Use Sensory and Emotional Language
• •Balance Aspiration with Inclusivity
• •Amplify the Customer's Voice

Social Perception

Largely positive, seen as innovative and game-changing for making luxury goods attainable. High social media engagement indicates a strong community connection. Some market segments question authenticity due to low prices/free delivery.

Copy Examples

• •Don't just own a fragrance, discover it. With Ceylent, you can explore the world's most luxurious perfumes without the commitment. Try scents from Dior, Chanel, and more in affordable decants. Find the fragrance that tells your story. Shop now and enjoy free island-wide delivery. #Ceylent #ScentOfSuccess #PerfumeSriLanka
• •I used to have just one go-to perfume, but that's so boring! With Ceylent's subscription box, I get to try a new designer scent every month. This month is Tom Ford's Lost Cherry... it's a whole vibe. Sweet, spicy, and gets me so many compliments. Ready to find your new favorite? Check out Ceylent.lk! #PerfumeTikTok #Ceylent #SubscriptionBox #SriLanka
• •Your wedding day is a collection of beautiful memories. What if you could capture its essence in a bottle? Ceylent offers the world's first wedding perfume service. Work with our expert perfumers to create a bespoke fragrance that is uniquely yours—a scent to wear on your special day and remember for a lifetime. Let your love story linger. Contact us for a private consultation. #WeddingPerfume #CeylentWeddings #UniqueWeddingIdeas
• •We noticed it's been a while. At Ceylent, we're constantly adding new and exciting fragrances to our collection. From the fresh notes of Davidoff to the bold elegance of Paco Rabanne, your next signature scent is here. As a thank you for being part of our journey, here's 10% off your next decant purchase. Let's make new memories together.
• •Luxury is no longer a luxury. It's an experience. Explore iconic fragrances in affordable decants, subscribe for monthly discoveries, or create a scent that is entirely your own. Welcome to Ceylent, the world's first perfume service.