Brand Tone

friendly, aspirational, and charmingly witty

Brand Values

• •Appreciation for French Culture
• •Quality and Style
• •Joy and Empowerment
• •Authentic Experience

Best Practices

• •Embrace "Franglish": Continue to pepper copy with simple, well-known French words and phrases (très joli, c'est la vie, ami(e)s, joie de vivre) to reinforce the brand's theme authentically.
• •Tell the Story: Regularly weave the brand's origin story into the marketing narrative. It’s a powerful and relatable asset that builds a personal connection with the audience.
• •Focus on the Feeling: Copy should sell more than a product; it should sell the feeling of being in Paris—the romance, the style, the confidence. Use evocative and sensory language.
• •Maintain a Playful Wit: The brand's name is a pun. This clever, lighthearted wit should be a consistent thread in social media captions, product names, and email marketing.
• •Highlight Customer Voices: Leverage the excellent customer reviews in marketing materials. Featuring quotes and experiences from happy "Francophiles" reinforces brand credibility and the desired social perception.

Social Perception

Very positively perceived by customers, praised for high quality of products, providing a fun and enchanting experience (especially subscription boxes), seen as a go-to for Francophiles and unique Paris-themed gifts, with excellent customer service and personal touch contributing to a loyal customer base.

Copy Examples

• •Effortless style? It’s not just a Paris thing anymore. Slip into our new 'Bonjour, Belle' tee and bring a little French charm to your everyday. Soft, chic, and ready for compliments.
• •Can't get to Paris this month? Let Paris come to you. Our 'Take Me To Paris' box is your bi-monthly delivery of authentic French delights and exclusive finds. Unbox a little bit of magic.
• •That Friday feeling, but make it French. ✨ What are your weekend plans? We hope they include a croissant and something chic from our shop! #CestLaTee #ParisianVibes
• •The perfect gift for your favorite Francophile (or yourself, we won't tell!). Our curated 'Joyeux Noel' set brings together the best of Parisian charm, ready for gifting. Joyeux, indeed!
• •Inspired by a honeymoon in France, we believe everyone deserves to feel stylish and empowered. From our witty tees to our curated French treasures, we're here to share the spirit of France, one delightful package at a time.