Brand Tone

Elegant & Sophisticated, Personal & Passionate, Nostalgic & Story-Driven, Warm & Inviting, Appreciative of Imperfection

Brand Values

• •Authenticity
• •Beauty & Elegance
• •Passion
• •Sustainability
• •Personal Connection & Care
• •Joy in Simple Pleasures
• •Quality & Functionality

Best Practices

• •Embrace "Elegant Warmth": Always balance sophisticated language with a welcoming, personal, and passionate tone. Avoid overly formal or cold descriptions. Think of speaking to a friend who appreciates refined things.
• •Tell the Story: Whenever possible, hint at the history or unique journey of the items. Use evocative language that speaks to the "mystery of the past" and the "perfectly imperfect" nature of vintage.
• •Highlight the "Why": Consistently weave in the brand's values: the passion for French culture, the joy of sustainable living, the beauty in everyday objects, and the personal care in curation and service.
• •Use French Sparingly & Meaningfully: Incorporate French words or phrases where they naturally enhance the chic, authentic feel (e.g., "voilà," "trésor," "art de vivre"), but ensure the primary language is clear and accessible to an English-speaking audience.
• •Focus on the Experience: Describe not just the item, but the experience it brings – the joy of discovery, the beauty it adds to a home, the connection to a timeless lifestyle, the delight of receiving a carefully packaged treasure.

Social Perception

Positive Customer Experiences, Trusted Curator, Evokes French Lifestyle, High-Quality Presentation

Copy Examples

• •Discover the soul of France, one vintage treasure at a time. At C’est Chic, we handpick timeless pieces that whisper stories of the past, ready to create new memories in your home. Embrace the art of French living, elegantly and sustainably. Explore our latest finds.
• •Set your table with history and heart. Our vintage French tableware, perfectly imperfect and chosen with passion, brings a touch of everyday elegance to your meals. Each plate, each glass, a testament to enduring style. Find your C'est Chic moment.
• •More than just a purchase, it's a piece of France, lovingly prepared for you. From our hands to your home, experience the C'est Chic difference – where every vintage find is wrapped with care and a personal touch. What French treasure are you dreaming of? #CestChicVintage #FrenchVintage #SustainableStyle #HomeDecor
• •Driven by a lifelong passion for the charm of French brocantes, C’est Chic Vintage French Finds is more than a shop – it's a curated journey into the heart of French elegance. We believe in beauty with a past, sustainability with style, and the joy of a home filled with unique, well-loved treasures.
• •Subject: Bonjour! A Touch of French Elegance Awaits... Intro: Step into a world where every piece tells a story. This week at C’est Chic Vintage French Finds, we’re delighted to share newly discovered treasures from the French countryside, each selected for its unique charm and timeless appeal…