Brand Tone

whimsical, spooky, playful, and personal

Brand Values

• •Passion for the Spooky Aesthetic
• •Creativity and Uniqueness
• •Quality
• •Customer Happiness & Connection
• •Celebration of Individuality

Best Practices

• •Embrace "Spooky" with a Smile: Always lean into the core theme, but remember the brand's playful and often cute approach. Use spooky puns, alliteration, and evocative, slightly mysterious language, but keep it light-hearted and approachable. Avoid genuinely frightening or overly dark tones.
• •Speak Directly to Your "Spooky Friends": Use a conversational, friendly, and personal voice, as if talking to a like-minded friend. Address your audience directly (e.g., "you," "your spooky sanctuary"). Share your (Cesarah's) personal passion.
• •Highlight the "Magick" and "Handmade" Details: Emphasize the unique, handcrafted nature of products, especially candles and wax melts. Use words like "enchanting," "magickal," "conjured," "hand-poured," "crystal-infused" to add to the whimsical and special feel.
• •Be Visually Descriptive and Sensory: Engage the senses in your copy. Describe the scents ("a whisper of night jasmine," "roasted coffee beans and sweet pastries"), the look ("shimmery sparkles," "ghostly-grey textured paper"), and the feel ("cozy sweaters"). This aligns well with the visually appealing nature of the products.
• •Foster Community and Share Enthusiasm: Encourage interaction, ask questions, and share user-generated content. Use enthusiastic language and plenty of relevant emojis (👻🎃💀🦇✨) to convey excitement and build a sense of belonging for those who believe #EverydayIsHalloween.

Social Perception

go-to source for unique, high-quality spooky-themed items

Copy Examples

• •Unearth our latest creation, the 'Midnight Bloom' candle! 🌙🌸 Hand-poured with soy wax and a whisper of night jasmine, it's topped with amethyst crystals to guard your dreams. Dare to light up your spooky sanctuary? #SpookyAndSweet #CesarahsSpookyShop
• •Gloomy days are for cozy sweaters, a good horror flick, and the enchanting glow of your favorite Cesarah's Spooky Shop candle. Which one are you burning today, spooky friends? Show us your setup! 👻 #SpookyVibes #EverydayIsHalloween
• •🎃 Psst... Something Wickedly Wonderful Just Dropped! 🎃
• •Meet Bartholomew, the bat who's a bit batty about books! This charmingly creepy art print is perfect for your haunted library or that little nook that's just dying for some personality. Printed on high-quality, ghostly-grey textured paper. Adopt Bartholomew today!🦇📚
• •Packing an order for a fellow ghoulfriend! ✨ Watch as we conjure up some spooky magic and send these goodies on their way. What eerie treasures do you think are inside? #PackingOrders #SpookyMail #SmallBusinessMagic