Brand Tone

Passionate & Enthusiastic, Friendly & Inclusive, Innovative & Creative, Quality-Conscious & Proud, Approachable & Unpretentious

Brand Values

• •Quality
• •Passion
• •Community
• •Innovation & Creativity
• •Sustainability & Responsibility
• •Accessibility
• •Transparency & Authenticity

Best Practices

• •Embrace Passionate Language: Use words that convey enthusiasm, dedication, and love for the craft (e.g., "extraordinary," "passionate," "amamos lo que hacemos").
• •Be Inclusive and Conversational: Use "nosotr@s," "tod@s," and address the audience directly in a friendly, approachable manner. Incorporate storytelling about the people behind the beer and the community around it.
• •Highlight Innovation and Art: Regularly feature experimental brews and collaborations with artists. Use vivid descriptions for new flavors and the inspiration behind can designs.
• •Showcase Quality (Without Being Elitist): Talk about awards, quality ingredients, and the brewing process in a way that is informative but still accessible and focused on the enjoyment of the beer.
• •Integrate Values Naturally: Weave in messages about community, sustainability, and accessibility into product descriptions, event promotions, and social media posts rather than making them standalone, formal statements.

Social Perception

High-Quality Craft Brewery, Innovative and Artistic, Committed to Sustainability, Community-Oriented, Rising Star in the Chilean Beer Scene

Copy Examples

• •Headline: Taste the Passion. Share the LOA. Body: We pour our hearts into every brew, because great beer is meant to be shared. Discover your new favorite and join the LOA community. #CervezaLOA #CraftBeerLove
• •Headline: Art in a Can. Quality in Every Sip. Body: Beyond our award-winning taste, each LOA can tells a story, thanks to talented Chilean artists. What masterpiece will you uncover today? #LOAExperimentales #DrinkArt
• •Headline: Seriously Good Beer. Zero Pretense. Body: We're obsessed with quality, from a world-class Helles Lager to bold IPAs. But at the end of the day, it’s all about enjoying the moment. ¡Salud! #MenosLujoMasGoce #CervezaArtesanal
• •Headline: LOA & Friends: Brewing More Than Just Beer. Body: From local music festivals to art showcases, we believe in the power of community. Grab a LOA and let's celebrate together! Check our events page for what's brewing. #ComunidadLOA #CulturaCervecera
• •Headline: Good for Your Taste Buds. Good for the Planet. Body: Sip responsibly with Cerveza LOA. Our ASI certified cans mean you’re enjoying top-quality craft beer that’s 100% and infinitely recyclable. Taste the difference, make a difference. #SustentabilidadLOA #CalidadConsciente