Brand Tone

Authentic, Passionate, and Rooted

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Origin
• •Sustainability & Environmental Responsibility
• •Community
• •Passion & Innovation

Best Practices

• •Embrace Your Origin Story: Continuously weave in the narrative of Colima – the volcano, the tropical setting, the local inspiration – to reinforce authenticity and rootedness.
• •Speak with Passion and Simplicity: Use language that conveys genuine enthusiasm for brewing and the quality of the beer, while remaining clear, direct, and unpretentious.
• •Show, Don't Just Tell, Your Values: Instead of merely stating you're sustainable, share specific actions and initiatives (e.g., brewed with solar power, reforesting our watershed). This makes values tangible.
• •Use Evocative, Sensory Language: Describe the taste, aroma, and experience of drinking the beers in a way that transports the audience to Colima.
• •Engage Your Community: Foster a sense of belonging by addressing your audience directly, sharing community involvement stories, and highlighting the shared pride in Colima and its products.

Social Perception

High Quality and Great Taste, Authentically Mexican and Proudly Local, Respected Craft Beer Leader, Environmentally Conscious, Innovative and Growing, Community-Engaged

Copy Examples

• •Headline: Taste Colima. Taste Paradise. Body: Crafted with pure volcanic water and a passion for simple, well-made beer. From our garden under the volcano to your deserving hands. That's Cervecería de Colima.
• •Headline: Beer that Loves Earth Back. Body: At Cervecería de Colima, sustainability is in our nature. We brew with solar power, protect our vital water sources, and strive for zero waste, because our paradise is worth preserving. Enjoy responsibly, a beer born from Colima’s heart.
• •Headline: Colimita: Your Slice of the Tropics. Body: Crisp, refreshing, and bursting with the soul of Colima. Colimita isn't just our flagship lager; it's an invitation to experience the simple joy of a perfectly crafted beer.
• •Headline: The Spirit of Colima, Always Evolving. Body: Inspired by our volcanic home, our brewers are always exploring. Discover unique, small-batch creations from Club Colima and the innovative taste of Colima Cero – all the craft, zero alcohol. What will we imagine next?
• •Headline: More Than Beer. We Are Colima. Body: Born from a love for our land and a passion for brewing. We are a community, sharing the authentic taste of Colima with the world, one exceptional beer at a time. Thank you for being part of our story.