Brand Tone

Supportive, Community-Oriented, Professional, Knowledgeable, Accessible, Welcoming, Appreciative, and Passionate.

Brand Values

• •Community Focus
• •Support for Local Artists
• •Artistic Development
• •Quality and Curation
• •Accessibility of Art
• •Creative Spirit

Best Practices

• •Emphasize Community and Connection: Consistently use language that highlights the gallery's role in bringing artists and art lovers together. Words like 'community,' 'connect,' 'share,' and 'together' reinforce this value.
• •Showcase Artist Stories: Whenever promoting an artist or artwork, briefly include a human element – perhaps a quote from the artist, a note about their inspiration, or their connection to Philadelphia. This makes the art more relatable and supports the 'supportive' tone.
• •Maintain a Respectful and Appreciative Voice: Speak about art and artists with genuine admiration. Use descriptive and evocative language that conveys the beauty, skill, or emotional impact of the work, avoiding overly academic or exclusionary jargon.
• •Be Clear and Informative: While passionate, ensure that practical information (exhibition dates, artwork details, class schedules, how to purchase) is always clear, concise, and easy to find. This reflects professionalism and respect for the audience's time.
• •Invite Engagement: End communications with a welcoming call to action that encourages interaction – visiting the gallery, attending an event, browsing online, or sharing their thoughts. This reinforces the accessible and community-oriented nature of the brand.

Social Perception

Respected Art Institution, Supporter of Local Talent, Community Hub, Curatorially Strong, Engaging and Educational

Copy Examples

• •Step into a world of vibrant expression. Our latest exhibition features new works by [Artist Name], a visionary Philadelphia artist exploring [theme/medium]. Discover pieces that speak to the soul and ignite the imagination. Join us for the opening reception [Date/Time] and connect with the creative spirit of our city.
• •Looking for a gift as unique as they are? Explore our curated collection of handcrafted jewelry, ceramics, and accessories from talented local artisans. Each piece tells a story, ready to become a cherished part of yours. Find something truly special at Cerulean Arts.
• •Unleash your inner artist. Whether you're a seasoned painter or curious beginner, our [Workshop Name] offers a supportive space to explore [medium/technique] under the guidance of experienced artist [Instructor Name]. Nurture your creativity and join our vibrant community. Register today!
• •Cerulean Arts is dedicated to fostering Philadelphia's artistic talent. We invite local artists to submit their work for consideration for our upcoming Cerulean Arts Collective exhibition. Share your unique vision and join a community passionate about contemporary art. Learn more and apply by [Deadline].
• •Your Philadelphia destination for exceptional local art, handcrafted gifts, and creative workshops. We connect artists with the community, celebrating the power and beauty of the creative spirit. Explore, discover, and be inspired. #CeruleanArts #PhillyArt #SupportLocalArtists