Brand Tone

Creative, Friendly, and Community-Oriented

Brand Values

• •Creativity and Design
• •Community and Sharing
• •Support for Small Businesses
• •Quality and Originality
• •Learning and Growth

Best Practices

• •Embrace a Conversational Style: Use "you" and "we" to foster a direct connection with the audience. Keep language friendly and approachable, as if talking to a creative friend.
• •Highlight the "Why": Share the passion behind the designs. Talk about the joy of creating and helping other businesses succeed.
• •Encourage Interaction: Actively invite users to join the community, ask questions, and share their work. Use calls to action that promote engagement.
• •Showcase the Process (Where Applicable): Briefly mentioning tools like Procreate or the design journey can resonate with fellow creators and add authenticity.
• •Stay True to Your Niche, But Don't Be Afraid to Show Personality: While the core is digital designs, injecting a bit of the "snarky" or trendy element (where appropriate for the specific product or post) can make the brand more relatable and memorable.

Social Perception

Resource for Crafters and Designers, Helpful and Approachable

Copy Examples

• •Unlock your creativity! ✨ Dive into our latest collection of digital designs, made with love and a sprinkle of Procreate magic. Perfect for your next project!
• •Hey creators! 👋 Want to see what's new at Cerra's Shop? Join our Facebook family for exclusive peeks, design tips, and a whole lotta fun! [Link to Facebook Group]
• •From our design desk to yours! 💖 We're passionate about helping your small business shine with unique digital assets. Let's create something amazing together!
• •Spotted: Your next bestseller! Our trendy tumbler wraps and seamless patterns are here to make your products pop. What will you create today?
• •Got a design question or just want to share your latest make? We're all ears! Cerra's Shop is more than just designs; it's a community of creators.