Brand Tone

Youthful, trendy, and culturally proud. The copy is concise, uses emojis and popular slang, and conveys an energetic, confident, and approachable persona.

Brand Values

• •Cultural Pride
• •Quality and Style
• •Community Engagement
• •Accessibility

Best Practices

• •Always center the messaging around cultural pride and heritage. Use Albanian-related hashtags and engage with culturally relevant events or holidays to reinforce brand identity.
• •Continue using a youthful, energetic, and informal tone on social media. Use slang and emojis where appropriate but keep product descriptions on the website slightly more polished, focusing on quality and style.
• •Actively encourage customers to share photos and videos. Reposting UGC not only provides social proof but also reinforces the community value and shows appreciation for customers.
• •Use high-quality, dynamic visuals that reflect a modern, streetwear aesthetic. Whether on the website or TikTok, the visual presentation should be clean, bold, and stylish.
• •Continue the practice of responding to comments and DMs on social media. This two-way communication is key to maintaining the brand's approachable and community-focused perception.

Social Perception

The public perception of CERI Jerseys, especially within its target audience on TikTok, is largely positive. The brand is seen as a go-to source for modern, stylish Albanian jerseys and tracksuits, successfully positioned as being "for the culture," which deeply resonates with its young, culturally-invested consumer base.

Copy Examples

• •Rep your roots. The new Shqiponja jersey has landed. ⚫🔴 Engineered for pride, designed for the streets. Limited stock. Link in bio to own it. #CERIJerseys #Albania #Shqiponja
• •Wear Your Heritage. The best quality Albanian jerseys, designed with passion. Zero Competition. Shop The Collection
• •More Than a Jersey. It's a Statement. From Prishtina to the world. CERI Jerseys brings you the freshest designs that connect you to home. High-quality fabrics, bold designs. Shipped worldwide. Find Your Style
• •It's official, you're part of the Ceri Crew! Thanks for your order! Your new gear is on its way. We can't wait to see you rocking it. Tag us @cerijerseys on TikTok for a chance to be featured! In the meantime, check out our new tracksuit drop...
• •The Skenderbeu - Icon Jersey. Channel the spirit of a legend. Our Skenderbeu jersey features a custom, intricate design celebrating Albanian history with a modern twist. Made from premium, breathable fabric for ultimate comfort and style. It's not just a jersey, it's a piece of our story.