Brand Tone

The brand's tone is predominantly gentle, whimsical, and heartfelt. It is personal and approachable, using descriptive and evocative language that references "quiet magic," "woodland wonder," and "calm, creative homes." It is also informative and passionate, particularly about inspiration and sustainability.

Brand Values

• •Connection to Nature
• •Handmade & Artisanal Quality
• •Sustainability & Eco-Consciousness
• •Creating Meaningful Spaces
• •Folklore and Storytelling

Best Practices

• •Lead with the 'Why': Always circle back to the core inspirations – nature, folklore, and the British countryside. Start product descriptions and social media posts by setting the scene or sharing the story behind the illustration.
• •Use Evocative and Gentle Language: Employ words like "whimsical," "gentle," "calm," "quiet," "magic," and "thoughtful" to maintain the brand's serene and heartfelt tone. Avoid overly corporate or sales-heavy language.
• •Maintain a Personal Voice: Continue to write from Ceridwen's perspective ("I," "my studio"). This personal connection is a significant strength and builds trust and authenticity.
• •Highlight the Handmade and Sustainable Aspects: In product descriptions, social media, and marketing materials, consistently mention that items are "handmade," "hand-drawn," and crafted from "eco-friendly" or "sustainable" materials. This reinforces key brand values.
• •Show, Don't Just Tell: Utilize the blog and social media to share the process. Photos of the studio, sketches, and the surrounding landscape provide visual proof of the brand's story and values, making the written copy more impactful and believable.

Social Perception

Ceridwen Hazelchild Design is perceived as a high-quality, artisanal brand with a strong and authentic connection to its founder. Customers view it as a source for unique, beautifully crafted, non-mass-produced gifts and homewares. It is highly regarded for its artistic integrity and the personal touch of a small business, with consistent 5-star reviews underscoring a loyal and satisfied customer base that values its aesthetic and ethos. It is seen as a "top shop for gifts."

Copy Examples

• •Invite the quiet magic of a woodland dusk into your home. Our new lampshade collection, hand-drawn and crafted in our Cotswolds studio, features moonlit hares and sleeping foxes. Let our story-rich lighting cast a gentle, calming glow in your favorite reading nook.
• •A peek at our Red Squirrel lampshade, bringing a touch of woodland charm to this little one's nursery. We believe a child's room should be a peaceful sanctuary, and what better way to inspire sweet dreams than with a friendly creature from the forest, illustrated with love.
• •As the leaves turn to gold, it's time to make your home a cozy haven. Our collection of botanical prints and nature-inspired homewares is perfect for adding warmth and a touch of the outdoors to your space. Handmade with sustainable materials, because a beautiful home shouldn't cost the Earth.
• •Creating a calm, beautiful space for your new arrival? Our whimsical woodland animal lampshades and art prints are designed to enchant and soothe. Each piece is lovingly handmade in the UK from eco-friendly materials, perfect for a nature-inspired nursery.
• •At Ceridwen Hazelchild Design, we create more than just homewares; we craft little pieces of the English countryside for your home. Inspired by woodland walks, folklore, and the simple beauty of nature, each illustration is a story, and every product is a keepsake, thoughtfully made to be cherished.