Brand Tone

Artisanal & Passionate, Historical & Storytelling, Elegant & Refined, Authentic & Transparent, Predominantly French

Brand Values

• •Heritage Preservation
• •Artisanal Craftsmanship
• •Uniqueness & Individuality
• •Authenticity
• •Passion
• •Quality & Durability

Best Practices

• •Embrace the "Artisan d'Art" Voice: Consistently use language that reflects craftsmanship, skill, passion, and the handmade nature of the products. Words like "handcrafted," "artisan," "métier d'art," "savoir-faire," "passion," and "transformed" should be staples.
• •Weave in Historical Narratives: For each product or collection, subtly highlight the story or origin of the coin. Connect the jewelry to its historical context, making it more than just an accessory.
• •Maintain an Elegant and Slightly Formal Diction: Reflect the refined nature of the jewelry. While being approachable, the language should carry a sense of sophistication and respect for the materials and history. Avoid overly casual slang or colloquialisms.
• •Be Consistent with French Branding (where appropriate): While providing English copy for broader reach if desired, retain key French terms like "Atelier," "Semeuse," or "Artisan d'Art" to maintain authenticity and brand identity. If translating, ensure the essence of the French meaning is captured. The primary website's full French immersion is a strong statement.
• •Show, Don't Just Tell (Authenticity & Transparency): Use copy to complement visuals of the creation process. Describe the transformation, the careful selection of coins, and the techniques used, reinforcing the values of authenticity and craftsmanship.

Social Perception

Positive but Niche, Trusted Artisan, Culturally Rich, Engaged Online Community (Small but Growing)

Copy Examples

• •Headline (Website/Social Media): Own a Piece of History. Wear a Story. Discover Cérès Atelier: handcrafted jewelry from authentic world coins.
• •Product Description Snippet (for a Semeuse Coin Ring): The iconic French Sower, a symbol of prosperity and heritage, reborn. Each silver Franc, carefully shaped by hand in our French workshop, becomes more than a ring – it's a conversation, a connection to the past, elegantly encircling your finger.
• •Instagram Post Caption: From ancient currency to timeless adornment. Witness the meticulous journey of a historic coin as it’s transformed into a unique Cérès Atelier treasure. Each piece, a testament to French craftsmanship and the stories held within metal. ✨ #CeresAtelier #CoinJewelry #HandmadeInFrance #HistoricalJewelry #ArtisanMade
• •About Us Teaser: At Cérès Atelier, we don't just make jewelry; we resurrect stories. Founded in 2015, our passion lies in breathing new life into authentic coins, crafting each piece with the precision and heart of a true French artisan. Discover the soul of history, elegantly wearable.
• •Email Subject Line (for a new collection): Unveiling Timeless Treasures: Explore New Handcrafted Coin Jewelry from Cérès Atelier