Brand Tone

Traditional & Authentic, Professional & Knowledgeable, Warm & Inviting, Quality-Conscious, Innovative within Tradition

Brand Values

• •Tradition & Heritage
• •Quality Craftsmanship
• •Customer Satisfaction
• •Innovation
• •Passion
• •Versatility

Best Practices

• •Emphasize Heritage & Craftsmanship: Always weave in mentions of their long Italian tradition, family history, and the artisanal quality of their products. Use words like handcrafted, artisanal, legacy, since [year], Italian tradition.
• •Maintain a Warm and Expert Voice: Combine a friendly, approachable style with confident, knowledgeable language about candles, their uses, and their benefits. Offer helpful tips and advice where appropriate, reinforcing their expertise.
• •Focus on Atmosphere and Emotion: Connect the candles to the experiences they create – suggestive and elegant atmosphere, warmth, serenity, joy. Appeal to the senses, especially when describing scented candles.
• •Showcase Quality and Dedication: Subtly remind customers of the attention to detail, quality of materials, and the passion that goes into making each candle.
• •Be Inclusive of All Customers: While acknowledging their strong roots in religious candles, ensure the language also welcomes and appeals to customers seeking candles for home décor, events, and personal enjoyment, highlighting the versatility of their range.

Social Perception

Customers seem to appreciate the quality of the products, with specific mentions of fragrances and materials like soy wax. The customer service is highlighted as helpful and responsive. The brand is perceived as a reliable and historic Italian candlemaker. There's an appreciation for the breadth of their catalogue, serving both traditional religious needs and modern decorative and aromatic preferences. The effort to educate customers through their blog on candle care and safety is likely perceived positively, positioning them as experts.

Copy Examples

• •Headline: Illuminate Your Moments with Italian Tradition. Body: For over 50 years, Cereria San Giacomo has handcrafted candles that do more than just light up a room—they create an atmosphere. From sacred ceremonies to the warmth of your home, discover the art of Italian candle making. Call to Action: Explore Our Collections.
• •Headline: The Soul of Italy, Poured into Every Candle. Body: Experience the legacy of Cereria San Giacomo. We blend generations of artisanal craftsmanship with innovative techniques to bring you candles of unparalleled quality and beauty. Light a tradition. Call to Action: Discover Our Heritage.
• •Headline: More Than Wax and Wick: It's a San Giacomo. Body: At Cereria San Giacomo, passion guides every step. We meticulously select our materials and pour our hearts into creating candles that enhance your most cherished spaces and events. Friendly advice, exceptional candles – that's our promise. Call to Action: Find Your Perfect Light.
• •Headline: From Our Family to Yours: The Warmth of Handcrafted Candles. Body: Cereria San Giacomo isn't just a business; it's a family tradition of illuminating lives. Whether you seek the serene glow for a sacred space or the perfect scent to define your home, we're here with quality you can trust and service that cares. Call to Action: Shop Now and Feel the Difference.
• •Headline: Crafting Ambiance, Sparking Joy. Body: Dive into the world of Cereria San Giacomo, where tradition meets modern elegance. Our extensive range, from timeless liturgical candles to contemporary scented creations, is designed to make every event unforgettable. Let us help you choose the perfect candle. Call to Action: Get Inspired.