Brand Tone

Elegant, Artisanal, Passionate, Traditional, Natural, Sensory & Evocative

Brand Values

• •Tradition & Heritage
• •Quality & Excellence
• •Craftsmanship & Artistry
• •Passion
• •Sustainability
• •Innovation
• •Customer Experience
• •Sensory Connection/Evoking Emotion

Best Practices

• •Embrace Heritage Storytelling: Consistently weave in the brand's rich history (since 1899), family legacy, and artisanal traditions in product descriptions, social media posts, and 'About Us' sections. This reinforces authenticity and craftsmanship.
• •Use Sensory and Evocative Language: Describe fragrances not just by their notes, but by the feelings, memories, and Mediterranean-inspired imagery they evoke. Use adjectives that appeal to a sense of luxury, nature, and emotion.
• •Highlight Quality and Natural Ingredients: Regularly mention the use of soy wax, cotton wicks, natural essences, and sustainably sourced materials. This supports the premium positioning and appeals to conscious consumers.
• •Maintain an Elegant and Sophisticated Vocabulary: Choose words that reflect the luxury and refinement of the brand. Avoid overly casual slang or overly technical jargon. The tone should be approachable yet elevated.
• •Showcase Passion and Craftsmanship: Use words like "handcrafted," "artisanal," "passion," "care," and "meticulously created" to emphasize the human touch and dedication behind each product. Let the copy reflect the "handmade emotions" the brand aims to deliver.

Social Perception

Luxury & Premium, High Quality & Authentic, Beautiful & Desirable Fragrances, Trustworthy & Reputable, Expanding & In-Demand, Giftable

Copy Examples

• •Cereria Mollá 1899: A Legacy of Scent, Handcrafted for Your Home. Since 1899, our family has poured passion and tradition into every candle. Discover fragrances born from the Mediterranean soul, crafted with the finest natural ingredients to transform your space into a sanctuary of timeless elegance.
• •Experience the Art of Mediterranean Fragrance. Each Cereria Mollá 1899 creation is more than a scent; it's an emotion captured. Hand-poured soy wax, natural essences, and generations of expertise combine to evoke memories and inspire moments of pure sensory delight.
• •The Essence of Craftsmanship, Bottled. Unveil a world of olfactory luxury with Cereria Mollá 1899. Our diffusers release a continuous whisper of exquisite aromas, meticulously blended from original family recipes. Elevate your everyday with scents that tell a story of heritage and quality.
• •Timeless Tradition, Modern Serenity. From the heart of Spain to your home, Cereria Mollá 1899 brings over a century of artisanal excellence. Our commitment to natural ingredients and sustainable practices ensures a pure, sophisticated fragrance experience that soothes the senses and enriches the spirit.
• •Gift the Unforgettable. Gift Cereria Mollá 1899. Wrap your loved ones in the luxurious embrace of handcrafted fragrance. Our exquisitely scented candles and diffusers, born from a legacy of passion and quality, are the perfect expression of refined taste and heartfelt emotion.