Brand Tone

Elegant & Sophisticated, Authentic & Sincere, Calm & Serene, Artisanal & Passionate, Warm & Inviting

Brand Values

• •Authenticity/Purity
• •Craftsmanship/Quality
• •Well-being & Serenity
• •Elegance & Simplicity
• •Portability & Convenience

Best Practices

• •Embrace 'Sincerity' as a Guiding Principle
• •Utilize Elegant and Evocative Language
• •Maintain Visual and Textual Harmony
• •Highlight Craftsmanship and Natural Ingredients
• •Develop a Brand Voice Chart

Social Perception

A Boutique/Niche Luxury Brand, Focused on Natural and Clean Products, Evocative of 'Clean Girl' and 'Quiet Luxury' Aesthetics, Providing Long-Lasting and Unique Scents, Honest and Sincere, Ideal for Gifting

Copy Examples

• •Immerse yourself in the sincere elegance of 'Moonlit Garden.' Hand-poured with pure soy wax and a delicate blend of jasmine and sandalwood essential oils, this candle offers an authentic aromatic experience. Illuminate your sanctuary, transform your space. #CeraSineCera #AuthenticLuxury #HandcraftedSerenity
• •Your portable moment of calm. Our [Scent Name] perfume oil, crafted with sincerity and the finest natural ingredients. Elegant, subtle, and ready for wherever your day takes you. #CeraSineCera #FragranceOnTheGo #ElegantEssentials #NonToxicBeauty
• •At Cera Sine Cera, we believe in the simple luxury of a truly sincere fragrance. Discover our latest collection of hand-poured soy candles, designed to create an ambiance of calm and elegance in your favorite spaces. Crafted with passion, poured with integrity.
• •The art of sincerity, captured in light. Cera Sine Cera brings you handcrafted soy candles made with pure intentions and natural essences. Elevate your everyday with a touch of serene elegance. #CeraSineCera #HandmadeCandles #NaturalLiving #ElegantHome
• •At Cera Sine Cera, our name is our promise: 'Without Wax,' without deceit. We are committed to authentic craftsmanship and transparent ingredients, bringing sophisticated and serene fragrance experiences to conscious consumers. Explore our journey in redefining everyday luxury. [Link to website] #BrandValues #Authenticity #LuxuryFragrance #Sustainability