Brand Tone

Empowering, Informative & Educational, Accessible & Simple, Reassuring & Supportive, Professional & Scientific

Brand Values

• •Proactive Health Management
• •Accessibility & Convenience
• •Scientific Basis & Reliability
• •Empowerment through Knowledge
• •Personalization
• •Privacy & Confidentiality

Best Practices

• •Prioritize "You": Focus the language on the customer, their needs, their empowerment, and their health journey (e.g., "Your health," "Understand your body").
• •Emphasize Simplicity and Ease: Consistently use words like "easy," "simple," "convenient," "straightforward" when describing the testing process and understanding results.
• •Be Informative but Accessible: Provide scientific backing and explain health concepts clearly, avoiding overly technical jargon where possible, or explaining it simply. Translate complex data into actionable insights.
• •Maintain an Empowering and Positive Outlook: Frame health management as a positive and proactive step. Use encouraging language that inspires confidence in users to take control of their well-being.
• •Ensure Credibility and Trust: Subtly weave in mentions of certified labs, scientific backing, and expert involvement to reassure users about the reliability of the tests and recommendations.

Social Perception

Generally Positive as a Convenient Health Tool, Seen as Informative, Concerns about Cost and Reliability for Some, Growing Brand in Preventative Health

Copy Examples

• •Headline: Your Health. Your Rules. Take Control with cerascreen®. Body: Tired of waiting rooms? Get clear insights into your body's needs from the comfort of home. Our easy-to-use health tests and personalized recommendations empower you to live healthier, starting today. Simple, scientific, and all about you.
• •Headline: Knowledge is Power. Understand Your Body Like Never Before. Body: From vitamin levels to food intolerances, cerascreen® provides the data you need. Our certified lab analysis and expert insights help you make informed decisions for your well-being. Because understanding your health should be straightforward.
• •Headline: Health, Simplified. Easy At-Home Testing by cerascreen®. Body: No more guessing games. With cerascreen®, a simple sample is all it takes to unlock valuable information about your health. Get your results, personalized advice, and the tools to feel your best. Health is that easy!
• •Headline: Curious About Your Nutrient Levels? Don't Guess, Test! Body: Feeling fatigued or just want to optimize your well-being? The cerascreen® Vitamin D Test (or any specific test) gives you precise answers. Easy sample collection at home, lab-certified results, and clear guidance to get you back on track.
• •Headline: Invest in Your Well-being. Proactive Health Starts with cerascreen®. Body: Why wait for symptoms? cerascreen® helps you proactively manage your health. Discover potential deficiencies or intolerances early and receive actionable advice. Your journey to a healthier you, supported by science.