Brand Tone

Professional and Expert, Helpful and Approachable, Traditional and Trustworthy.

Brand Values

• •Expertise and Competence
• •Personalized Service
• •Quality and Trend-Awareness
• •Community and Heritage

Best Practices

• •Always start with the "family-owned, 30+ years" message in core communications (About pages, homepage). This is a primary differentiator and trust-builder.
• •Frame the brand as a collective of helpful people, not a faceless corporation. Use collaborative language like "we help you" and "our team advises."
• •When showcasing products, highlight both their timeless quality and their place in contemporary design to appeal to a broader audience.
• •Instead of just listing product features, focus on the benefit of the advice customers will receive. For example, "We don't just sell tiles, we help you design floors that last."
• •All visual and written content should be polished and professional, reflecting the quality of the products offered. Avoid overly casual slang or humor to maintain the expert positioning.

Social Perception

Customers view Céramique MCM as a reliable and knowledgeable local retailer, evidenced by high online ratings. They are perceived as a go-to "incontournable" (a must) in the West Island of Montreal for tiles and paint, indicating a solid reputation within their community. The association with reputable brands like Benjamin Moore further enhances their credibility.

Copy Examples

• •For over 30 years, our family has helped yours build beautiful spaces. Discover timeless tiles and premium paints at Céramique MCM – where expertise meets inspiration.
• •Céramique MCM is more than a store; it's a Pierrefonds institution. As a family-owned business, we've built our reputation on personalized service and a curated selection of quality flooring and paints. Let our experienced advisors guide you from concept to completion.
• •The perfect colour can transform a room. As your certified Benjamin Moore retailer, we offer an unparalleled spectrum of premium paints. Not just a product on a shelf, but a promise of quality, durability, and a flawless finish. Talk to our experts today to find your perfect match.
• •From classic porcelain to modern mosaic, the right tile sets the stage for your entire design. We were thrilled to help this Montreal homeowner select the perfect flooring for their stunning kitchen renovation. Let's make your vision a reality next. #CeramiqueMCM #MontrealDesign #HomeReno
• •Planning a project? Get it right the first time. Visit our showroom for a complimentary design consultation. Our knowledgeable team is here to simplify your choices and ensure you love the result. Quality products, expert advice.