Brand Tone

Artistic & Creative, Passionate, Inspirational & Empowering, Friendly & Welcoming, Personal & Handcrafted, Patient & Guiding

Brand Values

• •Creativity & Self-Expression: Encouraging individuals to explore their artistic potential.
• •Joy of Making: Finding and sharing happiness through the act of creating.
• •Quality & Craftsmanship: Dedication to producing high-quality, handcrafted mosaic art.
• •Connection with Nature & Beauty: Drawing inspiration from the natural world, colors, and textures.
• •Learning & Sharing: A commitment to teaching the craft of mosaic art to others.
• •Individuality & Uniqueness: Celebrating the distinctiveness of handmade items over mass-produced ones.

Best Practices

• •Emphasize the "Handmade" and "Artistic" Aspects: Always highlight that the products are crafted by an artist, emphasizing uniqueness and the creative process.
• •Use Warm, Encouraging, and Inspirational Language: Words like "joy," "discover," "create," "inspire," "beautiful," and "passion" align with the brand's values and Anne's teaching style.
• •Share the Story and Inspiration: Briefly explain the inspiration behind pieces or the joy found in the creative process. This adds a personal touch and connects with the audience.
• •Maintain a Friendly and Approachable Voice: Whether it's a product description, a social media post, or an email, the tone should feel like a conversation with a passionate and friendly artist.
• •Focus on the Experience and Outcome: For workshops and DIY kits, describe not just the product, but the enjoyable experience of creating and the satisfaction of making something unique by hand.

Social Perception

Ceramicmosaicart.com (Anne Cardwell's site) is perceived as a genuine, artist-led brand that offers beautiful, handcrafted art and valuable learning experiences. It's a space for creativity, inspiration, and the appreciation of mosaic art.

Copy Examples

• •Dive into a world of texture and color with 'Ocean Whisper,' my latest mosaic. Each hand-cut tile tells a story of the sea's serene beauty. Bring the calm of the ocean into your home and let its unique patterns inspire your everyday. #HandmadeMosaic #ArtisticHome #CeramicArt
• •Unleash your inner artist! Our 'Spring Bloom' DIY Mosaic Kit has everything you need to create your own vibrant masterpiece. Perfect for a relaxing weekend project or a heartfelt handmade gift. Get ready to fall in love with the joyful process of mosaic making! #DIYMosaicKit #CreativeJoy #HandmadeHappiness
• •Join our welcoming mosaic workshop and discover the magic of turning simple tiles into stunning art. Whether you're a curious beginner or looking to refine your skills, Anne provides patient guidance and a wealth of inspiration. Let's create something beautiful together! #MosaicWorkshop #LearnMosaics #ArtClass
• •Lost in the process... So excited to see these little ceramic pieces come together! Inspired by the morning light in my garden, this new mosaic is all about capturing those fleeting moments of beauty. What inspires your creativity? #WorkInProgress #MosaicArtist #CreativeJourney #InspiredByNature
• •Driven by a passion for color and a love for handcrafted detail, Anne Cardwell pours her heart into every mosaic. Discover art that’s not just made, but thoughtfully brought to life, piece by piece.