Brand Tone

Professional & Elegant, Authentic & Rooted, Sustainable & Responsible, Passionate & Proud, Natural & Earthy

Brand Values

• •Sustainability
• •Authenticity & Origin
• •Quality & Durability
• •Innovation & Design
• •Respect & Social Responsibility
• •Reliability & Substance

Best Practices

• •Emphasize Sardinian Roots Authentically: Consistently weave in the connection to Sardinia – its nature, culture, materials, and the "Km 0" and "Made in Sardinia" aspects. Avoid generic "Italian-made" messaging; be specific.
• •Prioritize "Sustainable" & "Responsible" Language: Clearly articulate the eco-friendly practices (e.g., local sourcing, waste recycling, energy efficiency, carbon neutrality goals) in a way that is both informative and inspiring.
• •Maintain a Professional and Elegant Voice: Use clear, sophisticated language that reflects the premium quality and design focus of the products. Avoid overly casual or colloquial terms.
• •Showcase Passion & Pride, Subtly: Let the dedication to quality, heritage, and sustainability shine through with confident and heartfelt messaging, without being boastful. The story of the founders' passion for Sardinia can be a reference point.
• •Focus on Durability, Timelessness, and Inspiration: Highlight that the products are not just aesthetically pleasing but also durable and inspired by timeless elements of nature and culture, rather than fleeting trends. This aligns with the values of substance and longevity.

Social Perception

High-Quality & Premium, Eco-Conscious Leader, Guardian of Sardinian Heritage, Innovative, Ethical & Community-Focused

Copy Examples

• •Sardinia, Etched in Stone. Crafted for Your World. Experience Ceramica Mediterranea: the only porcelain stoneware born from the heart of Sardinia. Our "Km 0" philosophy means every tile is a testament to local earth, sustainable practices, and timeless Italian design. Bring the soul of the island into your space.
• •Design That Speaks Volumes. Sustainability That Whispers. Discover surfaces that merge breathtaking aesthetics with a profound respect for nature. Ceramica Mediterranea tiles are crafted using 100% Sardinian raw materials and innovative, eco-conscious processes, offering beauty that endures, responsibly.
• •The Art of Abitzai: Giving Life Back to the Land, and to Your Design. Inspired by the ancient Sardinian concept of "Abitzai" – to enliven – our collections breathe new life into interiors. Responsibly sourced, locally crafted, globally admired. Choose Ceramica Mediterranea for a story in every surface.
• •Beyond Made in Italy. Truly Made in Sardinia. At Ceramica Mediterranea, our commitment runs deeper than a label. It's in the Sardinian soil we use, the local hands that craft, and the innovative spirit that drives us. Explore porcelain stoneware that’s as authentic as the land it comes from.
• •Your Space. Our Island. A Sustainable Legacy. Build with beauty and conscience. Ceramica Mediterranea’s "Green Island Project" paves the way for carbon-neutral ceramic production. Choose tiles that not only define your space but also protect our shared world.