Brand Tone

Artisanal & Authentic, Elegant & Sophisticated, Passionate & Heritage-Rich, Innovative, Customer-Focused

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Exclusivity
• •Heritage & Tradition
• •Innovation & Contemporary Design
• •Authenticity
• •Passion

Best Practices

• •Emphasize "Handmade" and "Unique": Consistently use terms that highlight the artisanal nature and the one-of-a-kind quality of each piece (e.g., "handcrafted," "potter's wheel," "artisanal," "no molds," "each piece unique").
• •Weave in Heritage: Subtly and authentically reference the Portuguese ceramic tradition and the brand's roots in Barcelos to reinforce authenticity and cultural value.
• •Use Evocative, Sensory Language: Describe the textures, forms, and the process of creation in a way that appeals to the senses and conveys the artistry involved (e.g., "harmonious fusion," "natural variations," "sophisticated design").
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or overly technical jargon. The language should mirror the sophisticated aesthetic of the products.
• •Develop a Core Messaging Guide: Create a document outlining key brand messages, value propositions, and approved terminology to ensure consistency across all communications, from website copy to social media and customer service interactions. This guide should reiterate the importance of conveying passion, quality, and the blend of tradition with innovation.

Social Perception

High-End & Artistic, Rooted in Portuguese Tradition, Trustworthy for Quality, Appealing to Design-Conscious Consumers & Professionals, Limited Direct Customer Reviews Visible

Copy Examples

• •DeBarro: Where Portuguese Heritage is Shaped by Hand. Discover unique ceramic art, sculpted from tradition, designed for today.
• •Illuminate your space with the Armona Lamp. Each curve is born on the potter's wheel, a testament to authentic Portuguese craftsmanship. A timeless piece, uniquely yours.
• •From our hands to your home. Witness the journey of clay, transformed by generations of skill in our Barcelos studio. Each DeBarro creation tells a story of passion and artistry. #DebarroPT #HandmadeCeramics #PortugueseCraft
• •Rooted in the rich ceramic soul of Barcelos, DeBarro was founded by a new generation, honouring family legacy through innovative, handcrafted design. We don’t just make ceramics; we breathe life into clay.
• •Elevate your design projects with DeBarro's bespoke ceramic artistry. We collaborate with architects and designers to create unique, handcrafted pieces that embody both heritage and modern elegance. Let's shape your vision together.