Brand Tone

Playful, bold, approachable, direct, and enthusiastic.

Brand Values

• •Self-Expression
• •Accessibility
• •Handcrafted Quality
• •Community Focus

Best Practices

• •Maintain a "Playful but Punchy" Voice: Use vibrant, energetic, and confident language. Incorporate fun slang or trendy phrases where appropriate ("dope," "vibe") but keep core messaging clear and direct.
• •Focus on Feeling and Identity: Frame products not just by their color, but by the attitude they represent. Use aspirational and empowering names and descriptions like "Bawse," "Angel," and "Blessed."
• •Lead with Visual Adjectives: Use descriptive words that appeal to the senses —"high-shine," "glass-like," "silky," "vibrant" —to make the product benefits tangible even online.
• •Be Direct in Calls-to-Action: Use clear, simple, and urgent commands like "Shop Now," "Tap to Shop," "Get Yours," and "Last Call" to drive immediate customer action.
• •Embrace Community Language: Use inclusive and engaging terms like "lash lovers" and "beauty besties" in social media captions and email marketing to foster a sense of belonging and community around the brand.

Social Perception

Perceived as an indie beauty brand appealing to those who enjoy bold, fun makeup, offering affordable and trendy lip glosses and statement lashes. Public perception is primarily shaped by the brand's own marketing efforts due to limited widespread independent reviews.

Copy Examples

• •Unleash your inner 'Bawse'. Our new high-shine gloss delivers bold color and zero stickiness. Ready to run the world? Tap to shop the look.
• •Tired of boring beauty? So were we. CeQuince Beauty is for the bold, the bright, and the expressive. Discover handmade lip glosses and lashes that make a statement. Shop our bestsellers now!
• •Color Your Confidence. Handcrafted Lip Gloss & Lashes For Every Vibe.
• •Meet 'Melanin Magic' —a rich, chocolate gloss that feels as good as it looks. Handcrafted with moisturizing oils, this shade was made to celebrate your glow. One swipe delivers vibrant color and a glass-like finish that lasts.
• •The perfect pink lip doesn't exi —... Oh, wait. It does. Find your perfect shade with our collection of handmade glosses.