Brand Tone

Helpful and Friendly, Professional and Knowledgeable, Reliable and Trustworthy, Straightforward and Practical

Brand Values

• •Customer Service Excellence
• •Quality
• •Expertise and Experience
• •Versatility and Customization
• •Australian Owned

Best Practices

• •Prioritize Helpfulness: Always aim to answer customer questions and provide solutions within your copy. Use phrases like "We can help you with..." or "Looking for...?"
• •Showcase Expertise Clearly: Reference years of experience, specialized skills (like custom cutting or upholstery), and product knowledge without being overly technical. Simple, confident language works best.
• •Maintain a Friendly, Approachable Voice: Use welcoming language. Address the customer directly (e.g., "your project," "we're here to help you"). Avoid jargon where possible, or explain it simply.
• •Emphasize Quality and Reliability: Consistently use terms like "quality products," "durable materials," "expert workmanship," and highlight your Australian ownership to build trust.
• •Be Direct and Solution-Oriented: Get straight to the point about how your products or services benefit the customer. Focus on the practical applications and solutions you offer, from "ute mats cut while you wait" to "custom foam for any project."

Social Perception

Highly Regarded for Service, Valued for Product Quality and Workmanship, Seen as a Go-To Specialist, Local and Community-Focused (Gold Coast)

Copy Examples

• •Headline: Need Foam Cut to Perfection? We've Got You Covered! Body: From custom cushions to specific industrial needs, Century Foam & Rubber offers precise foam cutting services. With over 25 years of experience, our expert team ensures you get the perfect fit for any project. Quality foam, cut to your exact specifications. Visit us or get a quote today!
• •Headline: Revitalise Your Furniture with Expert Upholstery! Body: Don't replace it, reupholster it! At Century Foam & Rubber, our skilled craftsmen bring your beloved furniture back to life. Choose from a wide range of quality fabrics and foams. Experience our "good ol' fashioned customer service" and exceptional workmanship.
• •Headline: Your One-Stop Shop for All Things Rubber! Body: Looking for durable rubber matting, extrusions, or sheeting? Century Foam & Rubber stocks a comprehensive range for marine, auto, home, or commercial use. Get expert advice and quality products that last. We even cut and fit Ute mats while you wait!
• •Headline: DIY Project? Get the Right Start with Our Foam & Adhesives! Body: Tackling a home project? We provide not just the foam and rubber, but also the quality adhesives and tools you need to do the job right. Our friendly team is always here to offer expert advice. Let's build something great together!
• •Headline: Australian Owned, Locally Trusted for Foam & Rubber Solutions. Body: For decades, Century Foam & Rubber, a family-owned business, has been the Gold Coast's choice for quality foam, rubber, and upholstery. We pride ourselves on expert service and getting you the right product, every time.