Tono de Marca

Professional, Supportive & Enabling, Brand-Proud, Service-Oriented

Valores de Marca

• •Brand Consistency & Integrity
• •Professionalism
• •Agent Success & Empowerment
• •Quality
• •Accessibility & Convenience

Mejores Prácticas

• •Develop a Style Guide: Create a simple document outlining key brand voice characteristics (e.g., "Always Professional," "Use empowering language," "Focus on quality and utility"), approved terminology (e.g., "agent" vs. "realtor" if there's a preference), and common Century 21 branding phrases.
• •Agent-Centric Language: Always frame product benefits from the agent's perspective. How does this item help them achieve their goals (e.g., "Impress clients," "Increase visibility," "Streamline your marketing")?
• •Highlight Quality and Official Branding: Consistently reinforce that the products are official, high-quality, and designed to uphold the integrity of the Century 21 brand. Use phrases like "Official Century 21 Merchandise," "Premium Quality," "Brand-Approved."
• •Maintain Professionalism Across Platforms: Whether it's a website description, a social media post, or an email, the tone should remain consistently professional and supportive. Avoid overly casual slang or humor that might not align with the established Century 21 corporate image.
• •Review and Align with Century 21 Corporate Messaging: Regularly check that the Promo Shop's messaging aligns with the broader marketing campaigns and brand values being communicated by Century 21 Real Estate corporate. This ensures a cohesive brand experience for agents.

Percepción Social

Resourceful for Agents, Official Supplier, Dependent on Corporate Brand, Transactional Relationship

Ejemplos de Copy

• •Headline (Website Banner): Elevate Your Brand: Official Century 21 Gear for Today's Top Agent. *Body:* Shop the latest collection of premium apparel, client gifts, and marketing essentials designed to make your Century 21 presence unforgettable.
• •Product Description (Branded Pen): Make Your Mark with Every Signature. Our Century 21 engraved executive pen combines sleek design with smooth writing – a sophisticated tool for closings, client meetings, and everyday professionalism.
• •Social Media Post (Facebook - New Apparel): Fresh Look, Unmistakable Brand. Discover our new line of Century 21 performance polos – designed for comfort, style, and making a lasting impression. Link in bio to gear up! #C21Proud #RealEstateMarketing
• •Email Subject Line (Promotion): Exclusive Savings: Stock Up on Your Century 21 Essentials! *Email Snippet:* Don't miss out! For a limited time, get 15% off all open house signage and client appreciation gifts. Equip yourself for success with Century 21 Promo Shop USA.
• •Website "About Us" Snippet: At Century 21 Promo Shop USA, we're dedicated to empowering Century 21 agents with high-quality, official promotional products. We understand the power of a strong brand, and our curated collection is here to ensure you stand out and connect effectively in a competitive market.