Brand Tone

Professional, Caring, Informative, Community-Oriented, Accessible & Friendly

Brand Values

• •Animal Welfare: The core of their operations is the health and happiness of pets.
• •Expertise & Quality Care: Commitment to providing high-standard veterinary services with a knowledgeable team and modern equipment (e.g., laparoscopy, in-house laboratory).
• •Client Trust & Communication: Building relationships with pet owners through clear communication and reliable service. The Ticino Politica article highlights managing even demanding clients effectively.
• •Continuous Improvement & Education: Staying updated with veterinary advancements and educating the public.
• •Passion: The founder, Federica Leidi, started the center as a 'dream that comes true,' indicating a deep passion for veterinary medicine.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., professional yet compassionate, informative but accessible), including do's and don'ts and example phrases. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – local pet owners who view their pets as family. Tailor your language to be relatable and address their concerns with empathy and expertise.
• •Prioritize Clarity and Empathy: Veterinary topics can be complex and emotional. Communicate clearly, avoid overly technical jargon where possible (or explain it simply), and always approach sensitive topics with compassion.
• •Be Consistent Across All Channels: Ensure the tone used on your website, social media posts, email newsletters, and even in-clinic communication is harmonious. This builds brand recognition and trust.
• •Educate and Empower: Use your copywriting to share valuable information that empowers pet owners to make informed decisions about their pets' health and wellbeing, reinforcing your position as a trusted expert and caring partner.

Social Perception

The brand is perceived as a well-established and reputable veterinary center and pet shop in its local area of Comano, Switzerland. It is seen as professional and knowledgeable, offering a wide range of services. The engagement on social media and the tone of the news article suggest a positive relationship with the community and a dedication to animal welfare that resonates with pet owners. They are recognized for their educational efforts through social media.

Copy Examples

• •Headline: Expert Care, Compassionate Hearts: Your Pet's Health is Our Priority. Body: At Centro Veterinario Preluna, we combine advanced veterinary medicine with a deep love for animals. From routine check-ups to specialized surgery, trust our experienced team to provide the best care for your furry family member. Book an appointment today.
• •Headline: Is Your Pet Ready for Spring? Essential Tips from Our Vets! Body: Warmer weather brings new adventures, but also seasonal risks like ticks and allergies. Visit our blog/social media for expert advice on keeping your pet safe and healthy this spring. Your partners in proactive pet care.
• •Headline: Shop Healthy, Shop Happy at Pet Shop Preluna! Body: Discover a curated selection of premium food, engaging toys, and essential health products at our online Pet Shop Preluna. Quality you can trust, for the wellbeing they deserve. Fast shipping from [Your Location].
• •Headline: Advanced Diagnostics, Faster Peace of Mind. Body: Our in-house laboratory and modern diagnostic tools mean quicker, more accurate results when your pet needs them most. Centro Veterinario Preluna: Comprehensive care under one roof.
• •Headline: More Than Just a Clinic: We're Your Pet Care Family. Body: For over 10 years, Centro Veterinario Preluna has been dedicated to the animals of Comano. We cherish the trust you place in us and are committed to treating every patient with the utmost care and expertise.