Brand Tone

Sophisticated, minimalist, and confident; direct and refined; aspirational yet accessible.

Brand Values

• •Timelessness
• •Quality
• •Simplicity
• •Conscious Consumption
• •Modernity

Best Practices

• •Embrace Minimalism: Use clear, concise language. Avoid jargon, excessive adjectives, and overly sentimental phrasing. Let the quality of the product speak for itself.
• •Focus on "Why": Communicate the value beyond the physical product. Talk about longevity, versatility, and the confidence that comes from wearing a well-crafted piece.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the clean, sophisticated aesthetic of the brand's imagery.
• •Speak to the Core Values: Consistently weave in the brand's values of timelessness, quality, and simplicity into all communications, from social media captions to email campaigns.
• •Engage with Understated Confidence: When interacting with the audience, maintain a tone that is helpful and appreciative, yet professional and aligned with the brand's sophisticated identity.

Social Perception

Centreplan is perceived as a high-quality, trustworthy brand delivering timeless style. Customers view it as a go-to source for well-made, versatile wardrobe staples, with an air of exclusivity due to its niche appeal and curated aesthetic. It is seen as a sophisticated choice for modern individuals intentional about their fashion choices.

Copy Examples

• •The Essential Trench. Designed for every season, for any city. Discover the piece that completes your wardrobe. #Centreplan #TimelessStyle
• •Beyond the Trends. At Centreplan, we create pieces that last. Experience the feeling of true quality with our 100% Cashmere Collection. Shop now for a future of style.
• •Your Forever Wardrobe Starts Here. Explore our collection of modern essentials, crafted to endure.
• •An Icon, Reimagined: The Centreplan Silk Shirt
• •The foundation of a versatile wardrobe. Our Tailored Trouser is cut from a premium wool blend for a structured yet fluid silhouette. Precision in every stitch, designed for effortless elegance from day to night.