Brand Tone

Professional, Credible, Supportive, Encouraging, Informative, Educational, Passionate

Brand Values

• •Quality Education and Accreditation
• •Professional Development
• •Student Success and Support
• •Holistic Approach
• •Adaptability and Specialization
• •Heritage and Experience

Best Practices

• •Prioritize Professionalism and Credibility: Always highlight accreditations (like FQM) and use accurate, industry-standard terminology. Avoid overly casual slang or jargon that could undermine the seriousness of the training.
• •Emphasize Student Empowerment and Success: Frame benefits around how the training will help students achieve their career goals and make a positive impact. Use encouraging and supportive language.
• •Be Clear, Informative, and Direct: Ensure all communications about courses, requirements, and benefits are easy to understand. Avoid ambiguity.
• •Showcase Passion for Wellness (Subtly): Let the genuine enthusiasm for the field of massage therapy and its benefits shine through, but balance it with professionalism. Focus on the positive impact therapists can have.
• •Maintain Consistency Across All Platforms: Whether it's the website, social media, or email communications, the tone should remain consistent. Develop a simple style guide if multiple people are creating content.

Social Perception

Reputable Training Institution, Professional and Serious, Community-Focused (Local), Supportive of Professional Standards

Copy Examples

• •Headline: Build Your Future in Healing: Accredited Massage Therapy Training at CFMAG.
• •Social Media Post: Passionate about wellness? Our FQM-accredited programs at CFMAG provide the comprehensive skills and supportive environment you need to launch a rewarding career in massage therapy. Learn more and enroll today! #MassageTherapy #Granby #CareerInWellness #CFMAG
• •Website Snippet (About Us): For over 20 years, CFMAG (formerly [Previous Name if relevant, otherwise omit]) has been dedicated to excellence in massage therapy education. We empower our students with in-depth knowledge, hands-on experience, and the credentials to thrive as respected professionals. Your journey to becoming a certified therapist starts here.
• •Course Description Intro: Deepen your expertise with our Advanced Kinesitherapy workshop. This program is designed for certified therapists seeking to master therapeutic techniques and provide enhanced client outcomes. Elevate your practice with CFMAG.
• •Call to Action Button/Link: Request Your Info Pack & Start Your Path to Certification