Brand Tone

Approachable and Community-Oriented, Value-Driven and Promotional, Helpful and Straightforward.

Brand Values

• •Accessibility
• •Family and Community
• •Value for Money
• •Service

Best Practices

• •Always Lead with Value: Whether it's price, financing, or a new arrival, the primary message should always focus on the tangible value for the customer. Start headlines and posts with the main benefit.
• •Maintain a Bilingual Voice: Continue using both English and Spanish in social media posts and advertising to reflect and serve the local community. This builds inclusivity and broadens market reach.
• •Emphasize "Family-Owned": Regularly include "family-owned," "local," or "your Chino furniture store" in the copy. This is a key differentiator from large, impersonal chains and builds trust.
• •Use Clear and Simple Calls-to-Action (CTAs): Make it easy for the customer to take the next step. Use direct CTAs like "Visit us today," "DM for price," "Apply for financing here," or "Shop our new arrivals."
• •Showcase Real Products and People: While professional stock photos are useful, continue mixing in authentic, candid photos from the showroom and, with permission, from customers. This reinforces the brand's approachable and community-focused perception.

Social Perception

A Hidden Gem, Trusted Local Retailer, Bilingual and Inclusive, Pragmatic Choice.

Copy Examples

• •Your weekend movie nights just got an upgrade! ✨ This brand new sectional has room for the whole family. Comfortable, durable, and affordable. Come see it for yourself! Family-owned and operated right here in Chino. DM us for price! No credit needed financing available. #CentralFurniture #ChinoCA #FamilyFurniture #AffordableStyle #NoCreditNeeded
• •Don't wait to build your dream home. With our flexible, no-credit-needed financing options, you can take it home today! Get approved in minutes. Your home, your budget, your terms. Click here to apply.
• •¡Renueva tu casa con Central Furniture! Calidad y buenos precios para nuestra comunidad de Chino. // Refresh your home with Central Furniture! Quality and great prices for our Chino community. Family owned, with financing for everyone. Stop by this week!
• •Holiday Sale Is ON! 🎄 Get your home ready for guests with a beautiful new dining set. From our family to yours, we're offering special prices on all in-stock items. Visit us on Central Ave and find the perfect pieces to make your season bright. #HolidaySale #FurnitureDeals #ChinoCalifornia
• •We love seeing our furniture in its new home! Thanks to Maria for sharing this photo of her new living room set. We're so glad you love it! ❤️ Want to be featured? Tag us in your photos! #HappyCustomer #CentralFurnitureChino #CommunityLove