Brand Tone

Authoritative and Informative, Helpful and Supportive, Innovative and Modern, Approachable and Engaging, Trustworthy and Transparent

Brand Values

• •Customer Empowerment
• •Innovation
• •Integrity and Trust
• •Inclusivity and Respect
• •Making a Great Experience
• •Community and Connection

Best Practices

• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Explain complex features or processes in a way that is easy for the average buyer or seller to understand, reinforcing the "helpful" aspect of the brand.
• •Be Authoritative but Approachable: Back up claims with data and expert insights, but deliver this information in a friendly, conversational, and encouraging manner. Avoid condescension.
• •Emphasize Solutions and Benefits: Focus on how carsales' features and services solve customer problems or make their lives easier (e.g., "sell smarter," "effortless buying," "drive with confidence").
• •Maintain a Positive and Empowering Voice: Frame the car buying/selling journey as an exciting and manageable process. Use language that instills confidence in the user.
• •Stay Current and Engaging: Reflect the brand's innovative nature by using contemporary language where appropriate (especially on social media) and highlighting new tools or features that enhance the user experience.

Social Perception

Market Leader, Go-To Resource, Innovative, Generally Trusted, Helpful but Can Be Overwhelming/Complex, Engaging for Car Enthusiasts and General Buyers

Copy Examples

• •Headline: Your Next Ride Awaits. Effortless Buying, Trusted Selling. Body: Dive into Australia's largest auto marketplace. Whether you're searching for your first car or upgrading your journey, carsales makes it simple with expert reviews, transparent pricing, and over 200,000 vehicles at your fingertips. Start your adventure today!
• •Headline: Sell Smarter, Not Harder, with Carsales. Body: Reach thousands of genuine buyers and get the price your car deserves. Our smart tools, data insights, and secure platform give you the confidence to sell quickly and easily. Try our Instant Offer™ for a hassle-free sale in 24 hours!
• •Headline: From Research to Road Trip: We're With You. Body: Unsure which car is right for you? Our unbiased expert reviews, detailed comparisons, and helpful advice articles break it all down. carsales empowers you to make informed decisions, every step of the way.
• •Headline: Join the Carsales Community on TikTok! 🚗💨 Body: Get your daily dose of car tips, fun facts, and behind-the-scenes action! We're bringing our auto expertise to TikTok to help you navigate your car journey with confidence and a bit of fun. Follow @carsalescomau!
• •Headline: Drive with Confidence. Buy with Clarity. Body: At carsales, trust is built-in. With detailed dealer reviews, secure communication tools, and a commitment to a safe marketplace, we’re dedicated to making your buying experience smooth and secure.