Brand Tone

Celebratory, Inclusive, Empowering, Bold, Friendly, Supportive

Brand Values

• •Pride
• •Inclusivity
• •Self-Expression
• •Community
• •Visibility
• •Support & Advocacy
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience Deeply
• •Prioritize Authenticity and Empathy
• •Be Consistent Across All Channels
• •Infuse Values into Messaging

Social Perception

Positive Perception: Customers and the public who align with LGBTQ+ supportive values would likely perceive the brand positively as a provider of items that allow for personal expression and community signaling. Potential Neutral/Negative Perception: Individuals or groups who do not support LGBTQ+ rights might view the brand negatively or neutrally. Dependence on Authenticity: The social perception will heavily depend on the perceived authenticity of the brand's commitment to the LGBTQ+ community versus simply capitalizing on a market.

Copy Examples

• •Headline: Wear Your Colors. Live Your Truth. Loud & Proud. Body: From vibrant flags to statement tees, find everything you need to show the world exactly who you are. Shine on! #PrideStyleEveryday
• •Instagram Post: No matter where you are on your journey or how you identify, you belong here. Our community is your community. ❤️🧡💛💚💙💜🤎🖤🤍 What does pride mean to you? Share in the comments!
• •Product Description (for a Love is Love t-shirt): This isn't just a t-shirt; it's a statement. A reminder that love knows no boundaries and your love is valid, beautiful, and powerful. Wrap yourself in comfort and courage. You are loved.
• •Email Subject Line: 🌈 Hey Pride Family! Fresh Styles Just Dropped! 🎉 Email Body Snippet: Get ready to update your wardrobe with our latest collection, designed with love, for every shade of you. Let's make every day a little more pride-ful!
• •Website Banner: Be Seen. Be Heard. Be You. Unapologetically. Sub-text: Explore collections that celebrate every identity. Your style, your pride.