Brand Tone

Professional and Expert, Trustworthy and Reliable, Quality-Oriented and Detail-Focused, Customer-Centric and Approachable, Elegant and Aspirational, Informative and Helpful

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Heritage and Family
• •Integrity and Professionalism
• •Durability and Longevity
• •Style and Innovation
• •Community and Reliability
• •Environmental Consciousness

Best Practices

• •Emphasize Heritage and Experience: Consistently weave in the family-owned nature and decades of experience to build trust and underscore reliability. Phrases like "Since 1953," "Three generations of expertise," or "A legacy of quality" can be powerful.
• •Focus on Quality and Durability: Use strong, confident language that highlights the lasting value of Centis products and installations. Words like "premium," "enduring," "meticulous," "precision," and "built to last" reinforce this.
• •Maintain a Professional yet Approachable Voice: While showcasing expertise, ensure the language is clear, accessible, and customer-focused. Avoid overly technical jargon where possible, or explain it simply. Be inviting and convey a willingness to help.
• •Showcase Expertise through Storytelling and Specifics: Instead of just saying "we are experts," provide examples or brief case studies (even in social posts) that demonstrate problem-solving, unique designs, or superior installation techniques. Highlight the "old-world craftsmanship" combined with "modern technology."
• •Be Visually Consistent and Let Quality Shine: Ensure that the copy is always complemented by high-quality imagery that reflects the elegance and craftsmanship of the products. The copy should enhance the visual story, pointing out details or benefits that might not be immediately obvious.

Social Perception

Highly Respected and Reputable, Go-To Experts, Associated with Quality, Customer-Focused, Community Pillar

Copy Examples

• •Headline: Three Generations of Craftsmanship. Your Vision, Our Expertise. Body: "At Centis, tile and terrazzo are more than materials; they're our legacy. For over 60 years, we've combined timeless techniques with modern innovation to bring enduring beauty to homes and businesses. Trust our family to help you build yours."
• •Headline: Beyond the Surface: Quality That Lasts. Body: "Choose Centis for tile and terrazzo solutions that stand the test of time. We meticulously select an extensive range of premium materials, ensuring every project reflects our commitment to durability, style, and your complete satisfaction. Discover the Centis difference."
• •Headline: Your Space, Reimagined. Expertly Crafted. Body: "From stunning kitchen backsplashes to durable commercial flooring, Centis delivers unparalleled precision and artistry. Our experienced team works closely with you, transforming your ideas into breathtaking realities. Experience service and quality that exceeds expectations."
• •Social Media Post (with an image of a beautiful installation): Elegance etched in stone. ✨ This recent [type of stone, e.g., marble] installation showcases the timeless appeal and meticulous detail Centis brings to every project. Building dreams, one tile at a time, since 1953. #CentisTile #TerrazzoExperts #QualityCraftsmanship #HomeInspiration
• •Website "About Us" Snippet: More than just a supplier, Centis Tile & Terrazzo is your dedicated partner in creating exceptional spaces. Grounded in decades of experience and a passion for quality, we offer expert guidance, premium products, and a commitment to the enduring value of true craftsmanship.