Brand Tone

sentimental, warm, and personal

Brand Values

• •Sentimental Value
• •Personalization & Uniqueness
• •Handcrafted Quality
• •Celebrating Connections
• •Thoughtful Gifting
• •Ethical Practices

Best Practices

• •Focus on Emotion: Always aim to evoke feelings of love, connection, nostalgia, and appreciation. Use words that resonate emotionally (e.g., "cherish," "celebrate," "heartfelt," "forever," "special," "memory").
• •Emphasize Personalization: Highlight the unique aspect of each piece being made-to-order and tailored to the individual's story or relationship. Use phrases like "uniquely yours," "tell your story," "crafted just for you."
• •Use Warm and Approachable Language: Maintain a friendly, empathetic, and understanding voice. Avoid overly formal or technical jargon. Address the customer directly and make them feel understood (e.g., "We know how much this means to you").
• •Tell Stories (Even Short Ones): Frame products around the stories they can tell or the moments they represent (e.g., "the laughter of grandchildren," "a love that spans decades," "the comfort of a loved one's signature").
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual style of the brand (which is generally elegant, clean, and focused on the sentimental details of the jewelry). The warmth in the text should be reflected in imagery that evokes similar feelings.

Social Perception

Customers generally perceive CentimeGift very positively. High Sentimental Appeal, Good Quality and Craftsmanship, Positive Customer Service, Gift-Worthiness, and Trustworthy.

Copy Examples

• •Hold those tiny moments close. Our personalized baby footprint necklace keeps their first steps near your heart, forever.
• •Carry their love always. A piece of their handwriting, beautifully crafted into a timeless treasure to wear and remember.
• •For the heart that holds it all together. Celebrate Mom with a personalized birth flower necklace, as unique and beautiful as her love.
• •Our story, your initials, intertwined forever. A simple, heartfelt reminder of the journey you share.
• •More than just jewelry, it's a feeling. CentimeGift helps you capture precious memories and celebrate the connections that truly matter.