Brand Tone

aspirational, serene, and creative

Brand Values

• •Creativity and Unique Design
• •Quality
• •Customer-Centricity
• •Sustainability
• •Community

Best Practices

• •Focus on "Feeling" Over "Features": Instead of just listing lumens or materials, describe the ambiance the light creates. Use evocative and sensory words like "soft glow," "serene," "vibrant," and "enchanting."
• •Maintain an Uplifting and Artistic Tone: Position the brand as a creative partner. Language should be inspiring and focused on transformation and beauty, consistent with the idea that lighting is an "art form."
• •Emphasize Core Values: Regularly weave the values of quality, unique design, and sustainability into your copy. For example, mention "ethically sourced materials" or "artisan-inspired quality" in product descriptions.
• •Speak Directly to the "Design Enthusiast": Address the customer as someone who appreciates aesthetics and creativity. Use phrases like "for the discerning decorator," "express your style," and "curate your space."
• •Develop a Brand Voice Guide: To ensure consistency across all future communications (including potential social media), create a simple document outlining the brand's tone (Aspirational, Serene, Creative), key messaging pillars (Lighting as Art, Transformation, Quality), and a list of "on-brand" and "off-brand" words.

Social Perception

neutral to non-existent social perception

Copy Examples

• •Facebook/Instagram Ad: Headline: Don't just light a room. Give it a soul. Body: Your home is a canvas. Our lights are the brushstrokes. Discover unique, artist-inspired lighting at Centeredlight and transform your space from functional to unforgettable. Shop the collection now.
• •Product Description (for the "Luminous Willow Vines"): Title: Enchanting Luminous Willow Vines – Create Your Own Oasis. Description: Bring the serene magic of a moonlit garden indoors. Our Luminous Willow Vines drape elegantly over walls, headboards, or mirrors, casting a soft, warm glow that soothes the senses. Perfect for creating a peaceful reading nook or adding a touch of enchantment to your bedroom. Flexible, delicate, and effortlessly beautiful.
• •Website Homepage Banner: Headline: More Than Light. It's Ambiance. Sub-headline: Explore our curated collection of lighting designed to elevate your environment and inspire your life.
• •Email Marketing Campaign (subject line: An Idea to Brighten Your Week): Body: Hello [Customer Name], At Centeredlight, we believe the right light can change everything. It can soften a mood, spark creativity, or offer a moment of peace. This week, we invite you to explore our new arrivals – each piece chosen to do more than illuminate, but to inspire. Find the light that tells your story.
• •Google Ads Search Campaign: Headline 1: Unique & Creative Lighting. Headline 2: Centeredlight Official Site. Description: Transform your space with lighting that's also art. Shop our curated collections of lamps, decor, and ambiance lights. Sustainable and quality-focused.