Brand Tone

Community-Focused, Festive & Welcoming, Traditional & Established, Appreciative & Supportive, Artisan-Centric

Brand Values

• •Community Support
• •Support for Artisans & Small Businesses
• •Tradition
• •Quality & Uniqueness
• •Volunteerism & School Spirit

Best Practices

• •Always Circle Back to "Why": Consistently mention or allude to the fundraising aspect for Centennial High School. This reinforces the core community value.
• •Celebrate the Artisans: Use descriptive language that highlights the skill, creativity, and handmade nature of the crafts. Spotlight vendors regularly.
• •Embrace the Festive Spirit: Use warm, inviting, and celebratory language, especially leading up to and during the event. Emojis can be used judiciously on social media to enhance this.
• •Maintain a Grateful and Inclusive Voice: Regularly thank vendors, shoppers, volunteers, and the wider community for their support. Ensure messaging is welcoming to all.
• •Keep it Local and Personal: Reference Franklin, TN, and the local community. Share stories or testimonials (with permission) to create a more personal connection. Use "we," "our," and "us" to foster a sense of belonging.

Social Perception

Well-Loved Community Event, High-Quality Craft Show, Strong Supporter of the School, Organized and Friendly, A "Must-Do" Holiday Tradition, Popular and Well-Attended

Copy Examples

• •Headline: "Your Holiday Tradition Starts Here! ✨ Discover Unique Gifts & Support Centennial High at Our 43rd Annual Craft Show!"
• •Social Media Post (Vendor Spotlight): "Meet [Vendor Name]! 🤩 They handcraft beautiful [Product Type] that make the perfect heartfelt gift. Come support local artisans like them at the Centennial Holiday Craft Show, Nov 9-10. Every purchase helps our students shine! #ShopLocal #HandmadeHoliday #CHS যত্নশীল"
• •Email Subject Line: "🎁 Don't Miss Franklin's Favorite Craft Show - Centennial Holiday Craft Show is Back!"
• •Website "About Us" Snippet: "For over 40 years, the Centennial Holiday Craft Show has been more than just a market; it's a community celebration! Join us in supporting Centennial High School students while discovering incredible handcrafted treasures from talented artisans. It’s where holiday magic and community spirit come together."
• •Call to Action (Volunteer): "Be a Holiday Hero! 🌟 Volunteer at the Centennial Holiday Craft Show and help us make this year's fundraiser for CHS the best yet! Your time makes a real difference. Sign up today!"