Brand Tone

Professional, Inspirational, Trustworthy, Customer-Oriented, Proudly Finnish

Brand Values

• •Quality
• •Finnish Craftsmanship & Heritage
• •Sustainability & Environmental Responsibility
• •Customer Satisfaction
• •Durability & Beauty
• •Reliability

Best Practices

• •Always Emphasize Finnish Origin and Quality: Consistently mention 'Finnish wood,' 'Made in Finland,' 'Finnish craftsmanship,' and the quality inherent in these attributes. This reinforces a key differentiator.
• •Maintain a Professional yet Inspirational Voice: Balance informative product details with language that evokes the beauty and ambiance the products can create. Use clear, precise language for specifications and more evocative, benefit-driven language for inspirational content.
• •Highlight Sustainability: Where appropriate, weave in messages about eco-friendly practices, certified materials, and the longevity of products as a form of sustainability. This appeals to conscious consumers.
• •Showcase Heritage and Experience: Remind the audience of the company's long-standing history (Cent-Listat Oy) and expertise in wood manufacturing. This builds trust and credibility.
• •Be Customer-Centric and Inviting: Encourage interaction, ask for feedback, and ensure calls to action are clear and welcoming. Use phrases that show you value the customer's vision for their home (e.g., 'Create your dream space,' 'Find the perfect finish').

Social Perception

Customers and partners likely perceive CENT Brand Store FI as a provider of high-quality, Finnish-made interior finishing products. The emphasis on 'Design From Finland' and the 'Key Flag Symbol' likely contributes to a positive perception of quality, reliability, and local support. The brand appears to be well-regarded within its industry as a significant and quality-focused manufacturer. Their desire to improve daily and gratitude for feedback suggests they are responsive to customer needs.

Copy Examples

• •Headline: Elevate Your Home with Timeless Finnish Design. Body: Discover CENT Brand Store’s premium mouldings and panels, crafted with decades of Finnish expertise. Quality that speaks for itself, bringing lasting beauty to your interiors. #FinnishDesign #InteriorInspiration #QualityCraftsmanship
• •Headline: Sustainable Style, Crafted in Finland. Body: Choose CENT for beautiful, durable interior solutions made from PEFC-certified Finnish wood. We’re committed to quality and respecting nature in every product we create. Explore our eco-conscious collections. #SustainableLiving #MadeInFinland #HomeFinishing
• •Headline: The Finishing Touch Your Sauna Deserves. Body: Experience the authentic warmth and aroma of Finnish wood with CENT’s sauna products. Designed for luxury and longevity, our panels and benches transform your sauna into a true sanctuary. #SaunaLife #FinnishSauna #WellnessDesign
• •Headline: From Our Kalajoki Factory, To Your Beautiful Home. Body: For over 30 years, Cent-Listat Oy has perfected the art of woodcraft. Our CENT Brand Store brings this heritage directly to you, offering unparalleled quality for every corner of your home. #FamilyBusiness #FinnishHeritage #HomeRenovation
• •Headline: Inspired by Nature, Designed for You. Body: Let the natural beauty of Finnish wood inspire your next project. CENT Brand Store offers a wide selection of panels and mouldings to create spaces that are uniquely yours. See our inspiration gallery! #InteriorDesign #WoodInteriors #CENTinspiration