Brand Tone

friendly, helpful, and environmentally conscious

Brand Values

• •Sustainability/Eco-friendliness
• •Customer Service & Support
• •Quality and Reliability
• •Family-Owned & Community-Oriented
• •Ethical Sourcing

Best Practices

• •Prioritize "Eco-Friendly" Language: Consistently use terms like "sustainable," "biodegradable," "recyclable," "earth-kind," and "environmentally responsible" in product descriptions, social media posts, and all communications.
• •Maintain a Helpful and Approachable Voice: Use clear, jargon-free language. Frame communications as offering solutions and advice rather than just selling products. Encourage questions and interaction.
• •Highlight Family & Community Values: Where appropriate, subtly remind customers that they are supporting a family-owned Australian business that cares about its community.
• •Educate and Inform: Regularly share blog posts, tips, and information about sustainable packaging, recycling, and eco-conscious practices. This reinforces expertise and commitment to their values.
• •Be Authentic and Transparent: Share your own sustainability efforts and be honest about the journey towards more eco-friendly practices. This builds trust and resonates with conscious consumers.

Social Perception

Positive Customer Experiences, Eco-Conscious Choice, Reliable Supplier, Knowledgeable Resource

Copy Examples

• •Wrap it right, for the planet and your brand! ✨ Discover Centaur Packaging's range of eco-friendly solutions that don't compromise on quality. From biodegradable bubble wrap to stylish reusable gift boxes, we've got your sustainable packaging needs covered. #EcoFriendlyPackaging #SustainableBusiness
• •Running a small business? We get it. That's why family-owned Centaur Packaging is here to help with friendly advice and reliable, earth-kind packaging that makes your products shine. Let's pack a greener future, together! #SmallBizSupport #AustralianMade
• •Tired of packaging that just ends up in landfill? So are we! At Centaur Packaging, we're passionate about providing innovative, sustainable alternatives. Check out our latest blog on [Specific eco-friendly product/topic] and make the switch today! #GoGreen #PackagingSolutions
• •From our family to yours, Centaur Packaging delivers quality you can trust and a commitment to a healthier planet. Need help finding the perfect eco-friendly packaging? Our friendly team is just a call or click away! #CustomerService #SustainableLiving
• •Make your unboxing experience memorable *and* responsible. Centaur Packaging offers a wide selection of stylish and sustainable packaging that protects your products and the environment. Because good things come in green packages! #EcoChic #BrandPackaging