Brand Tone

Friendly and Approachable, Knowledgeable and Expert, Caring and Passionate (for pets), Community-Oriented, Playful and Engaging

Brand Values

• •Quality
• •Expertise & Support
• •Customer Satisfaction
• •Love and Care for Pets
• •Accessibility and Convenience
• •Innovation

Best Practices

• •Always Prioritize the Pet: Frame messages around the well-being, happiness, and needs of pets. Use empathetic and caring language.
• •Be an Expert Friend: Combine knowledgeable advice with a warm, approachable, and friendly tone. Avoid overly technical jargon unless explaining it clearly.
• •Foster Community: Use inclusive language ("we," "us," "your pet family"). Encourage interaction and sharing. Highlight user-generated content and local store activities.
• •Maintain a Positive and Upbeat Voice: Even when addressing pet health or care challenges, focus on solutions and positive outcomes. Keep the overall tone optimistic.
• •Develop Clear Brand Guidelines: Create a comprehensive document outlining the brand's voice, tone, key messaging points, and "words to use/avoid" for all marketing and communication materials to ensure consistency across all channels and by all contributors.

Social Perception

Leading Pet Retailer, Reliable Source, Helpful and Knowledgeable, Community Hub, Price Conscious (Mixed), Pet-Friendly Environment

Copy Examples

• •More than just a store, Pet Centar is where tails wag happier and purrs grow louder. We're here for your furry, scaled, or feathered family members with expert advice, quality products, and a whole lot of love. Your pet's best friend, since 1999.
• •Spoil your best friend with the latest in comfort and fun! Explore our new collection of [Product Type, e.g., orthopedic beds] – because a happy pet means a happy you. Our experts are always on hand to help you choose the perfect fit!
• •Join the Pet Centar Club and unlock a world of tail-wagging rewards! Because we believe loving your pet should come with perks. Sign up today and let us pamper both you and your companion.
• •Summer adventures await! Keep your furry explorer safe and hydrated with our top tips and essential summer gear. From cooling mats to travel bowls, we’ve got everything you need for a season of fun. Got questions? Our in-store vets are ready to help!
• •Look at this adorable visitor at our [Store Location] store today! 😍 We love seeing your happy pets. Share a photo of your companion using #PetCentarFamily for a chance to be featured and win a tasty treat!