Brand Tone

Artisanal & Passionate, Inspiring & Creative, Quality-Conscious & Authentic, Customer-Focused & Collaborative, Modern & Minimalist

Brand Values

• •Quality
• •Creativity
• •Integrity
• •Collaboration
• •Customer Satisfaction
• •Sustainability
• •Authenticity

Best Practices

• •Emphasize Craftsmanship: Consistently use words like "handcrafted," "artisan-made," "meticulously crafted," and "unique" to reinforce the handmade quality and authenticity of the products.
• •Inspire Creativity: Frame product descriptions and social media posts around how the tiles can help customers achieve their unique design visions. Use phrases like "bring your vision to life," "endless possibilities," and "design your dream space."
• •Highlight Quality and Durability: Talk about the "superior materials," "long-lasting beauty," and the investment aspect of choosing high-quality tiles.
• •Maintain an Authentic Voice: Share the story behind the tiles, the artisans, or the inspiration for collections. Be transparent and honest in communications, reflecting the brand value of integrity.
• •Use Consistent Visuals with Evocative Language: Ensure photography and videography align with the modern, minimalist, yet warm aesthetic. Pair these visuals with captions that evoke feelings of artistry, quality, and inspiration, going beyond just describing the product to describing the experience or ambiance it creates.

Social Perception

Positive for Product Quality & Aesthetics, Appreciation for Handcrafted Nature, Responsive Customer Service (Generally), Potential Concerns about Customer Service in Specific Instances & Shipping Costs, Lead Times & Cost, Installation Complexity

Copy Examples

• •Headline: Unearth the Soul of Your Space with Handcrafted Cemento Tiles. Body: More than just tiles, they're a testament to timeless artistry. Each Cemento Collection piece is meticulously handcrafted, bringing authentic character and enduring quality to your most cherished spaces. Discover the collection and begin your design story.
• •Headline: Where Vision Meets Craftsmanship. Body: At Cemento Collection, we believe in the power of creative partnership. Our globally sourced, artisan-made tiles are the foundation for your unique architectural and interior design aspirations. Let's build something beautiful together.
• •Headline: The Enduring Beauty of Authentic Zellige. Imperfectly Perfect. Body: Embrace the rich heritage of Moroccan Zellige. Each tile tells a story of tradition, handcrafted to bring warmth, texture, and unparalleled artistry to your home. Experience the Cemento difference – quality you can see and feel.
• •Headline: Transform Your Kitchen, Inspire Your Life. Body: Your kitchen is more than a room; it's the heart of your home. Elevate it with Cemento Collection's stunning, handcrafted backsplashes. Choose from a vibrant palette of colours and unique patterns designed to spark creativity and last a lifetime.
• •Headline: Sustainable Style. Timeless Design. Body: Create spaces you love, responsibly. Cemento Collection is committed to environmentally conscious sourcing and production, offering you exquisite, handcrafted tiles that align with your values and elevate your design.