Brand Tone

Sophisticated, Sensual, and Aspirational

Brand Values

• •Quality & Craftsmanship
• •Sensory Experience & Emotion
• •Clean & Conscious Beauty
• •Individuality & Self-Expression
• •Modern Elegance

Best Practices

• •Develop a Brand Voice Guide: Document key tonal words (e.g., "elegant," "sensual," "confident," "radiant," "conscious"), phrases to use/avoid, and the overall feeling the copy should evoke. Share this with anyone creating content.
• •Focus on "How it Makes You Feel": Instead of just listing ingredients, describe the emotional and sensory experience. Use evocative language that paints a picture of confidence, allure, and understated luxury (e.g., "a whisper of intrigue," "a wave of warmth," "your daily dose of delightful").
• •Maintain an Aspirational yet Accessible Balance: While showcasing luxury, ensure the tone doesn't become alienating. The founders' story helps here. Highlight the craftsmanship and quality, but also the joy and personal enhancement the fragrances bring.
• •Incorporate Keywords Naturally: Weave in terms like "plant-based pheromones," "non-toxic," "vegan," "master perfumer," "Los Angeles made," "signature scent" smoothly within the sophisticated and sensual narrative, rather than just listing them as features.
• •Consistency Across Platforms: While the style might vary slightly (e.g., TikTok more informal than a press release), the core tone – sophisticated, sensual, aspirational – should remain consistent. Regularly review content across all channels to ensure alignment.

Social Perception

premium, niche, and desirable brand

Copy Examples

• •Unveil your signature. THE ONE by Celui is more than a fragrance – it's an aura. Crafted with plant-based pheromones and exotic florals, it’s the essence of you, amplified. Discover the scent that whispers elegance and roars confidence. #CeluiFragrance #TheOne #SignatureScent #LuxuryPerfume #PlantBasedBeauty
• •Ready to turn heads? Celui Fragrance isn't just about smelling good, it's about feeling unforgettable. Our masterfully blended scents, infused with natural botanicals and subtle pheromones, are designed to enhance your unique allure. Find your new addiction. Shop now and save 20% on your first subscription. [Link] #CeluiLosAngeles #SensualScents #PheromoneFragrance #FeelConfident #CleanBeauty
• •Celui: Crafting Moments. Evoking Emotions. Defining You. (Sub-headline): Experience the art of fine fragrance, where luxurious botanicals and plant-derived pheromones meet to create your unforgettable signature.
• •(Scene: Influencer elegantly spritzes perfume, smiles confidently) Okay, you guys always ask what perfume gets me the *most* compliments... this is it. ✨ Celui's [Fragrance Name] is legit magic in a bottle. It’s this incredible blend that’s sophisticated, a little bit sexy, and makes me feel amazing all day. Plus, it’s clean and vegan! Obsessed is an understatement. Link in bio to discover your Celui. #CeluiFragrance #PerfumeTok #LuxuryFragrance #ComplimentGetter #CleanPerfume @celuifragrance
• •Be The One They Remember | Discover Celui's Alluring Fragrances (Body Snippet): Indulge in the essence of sophistication. Celuí Fragrance is meticulously crafted in Los Angeles to elevate your everyday and ignite your senses...