Brand Tone

Proud, Heritage-Focused, Artisanal, Quality-Conscious, Personal & Approachable (generally), Informative & Traditional

Brand Values

• •Heritage & Tradition: Deeply committed to Scottish and Irish culture and providing a connection to one's roots.
• •Craftsmanship & Quality: Emphasis on the quality of materials (pewter, sterling silver, gold) and the detailed workmanship of their products.
• •Authenticity: Providing genuine clan crests and traditional Celtic designs.
• •Customer Connection & Service: Aiming to provide personal care and good service, treating customers as part of a community.
• •Family & Legacy: Identifying as a family business serving the Scottish community for over four decades, now serving children and grandchildren of original customers.

Best Practices

• •Embrace Heritage Language: Consistently use words and phrases that evoke tradition, ancestry, legacy, and pride (e.g., "honour," "lineage," "ancient," "timeless," "heritage," "ancestral," "craftsmanship").
• •Highlight Craftsmanship & Authenticity: Always mention the handcrafted nature, the quality of materials, and the traditional design inspiration in product descriptions and marketing materials. Phrases like "studio-made," "artisanal quality," "authentic design" reinforce this.
• •Maintain a Respectful and Knowledgeable Voice: When discussing cultural symbols or history, ensure the tone is respectful, informative, and demonstrates an understanding of the cultural significance.
• •Personalize When Possible, Professional Always: While the "Yours Aye Andrew" signature adds a personal touch, ensure all communications, especially customer service interactions, remain professional and courteous, even when addressing concerns.
• •Visual Storytelling Alignment: Ensure that the imagery used alongside the copy (product photography, social media visuals) reflects the same values of quality, tradition, and heritage. The visual and written tone should be harmonious.

Social Perception

Mostly Positive: Perceived as a provider of high-quality, authentic Celtic and clan-related merchandise, appreciated for wide selection and sentimental value. Seen as a specialist provider.

Copy Examples

• •Homepage Banner: "Wear Your Story. Authentic Clan Crests & Celtic Treasures, Crafted with Pride for Over 45 Years."
• •Product Description (Clan Kilt Pin): "More than an accessory, it's a declaration. Our [Clan Name] Kilt Pin, meticulously crafted in our studio from [Material], bears your unique crest with honour. A timeless link to your Scottish heritage."
• •Social Media Post (Instagram - image of a ring): "The enduring spirit of the Celts, captured in sterling silver. Each detail of our [Ring Name] ring is a whisper of ancient tradition and skilled craftsmanship. Discover the legacy you carry. #CelticJewelry #ClanPride #HandcraftedHeritage #[YourClanNameIfApplicable]"
• •About Us Snippet: "For generations, Celtic Studio has been dedicated to preserving the rich tapestry of Celtic and Scottish heritage. From our family to yours, we offer more than just jewelry and gifts – we offer a tangible connection to your roots, handcrafted with the utmost care and respect for tradition."
• •Email Subject Line (for a promotion): "Honour Your Ancestry: Exclusive Savings on Handcrafted Celtic Heirlooms."