Brand Tone

Authentic & Traditional, Friendly & Approachable, Passionate & Knowledgeable, Proudly Irish, Sentimental & Meaningful

Brand Values

• •Heritage & Tradition: Celebrating Celtic culture, symbols, and Irish craftsmanship.
• •Quality & Craftsmanship: Offering high-quality, often handcrafted, sterling silver and gold jewellery.
• •Customer Connection & Service: Valuing customer satisfaction and providing helpful service.
• •Symbolism & Meaning: Providing jewellery that carries deep personal and cultural significance (love, loyalty, friendship, eternity, connection to nature).
• •Authenticity: Ensuring genuine Irish-designed and often Irish-made products.

Best Practices

• •Embrace Storytelling: Weave in the meanings and legends behind Celtic symbols (Claddagh, Trinity Knot, Tree of Life, etc.) to add depth and connect with the customer's desire for meaningful pieces.
• •Highlight Irish Roots: Consistently mention "Handcrafted in Ireland," "Dublin-based," or "Irish designed" to reinforce authenticity and heritage. This is a key differentiator.
• •Use Warm and Evocative Language: Words like "timeless," "cherished," "heritage," "legacy," "handcrafted," "authentic," "spirit," and "connection" resonate with the brand's values.
• •Maintain a Friendly and Accessible Voice: Even when discussing historical or symbolic aspects, keep the language clear, engaging, and welcoming, as if speaking to a friend interested in Celtic culture.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media (including TikTok), email, and any in-store signage is harmonious, reinforcing the same core messages of authenticity, heritage, and heartfelt craftsmanship.

Social Perception

Positive: Customers generally perceive Celtic Spirit as a reliable source for beautiful, high-quality Celtic jewellery at good prices. Helpful & Trustworthy: The staff, particularly in the physical store, are seen as knowledgeable and genuinely helpful, contributing to a positive shopping experience. Authentically Irish: The brand is recognized for its genuine connection to Irish heritage and Celtic designs. Repository of Meaningful Gifts: Seen as a place to find items with significant sentimental value, often purchased as gifts or personal keepsakes representing Irish identity or a connection to Celtic traditions.

Copy Examples

• •Wear your heart on your hand. Our new Sterling Silver Claddagh Ring, handcrafted in Ireland, whispers tales of love, loyalty, and friendship. A timeless tradition, a treasure forever. ✨ Shop now via the link in bio. #CelticSpiritDublin #CladdaghRing #IrishJewellery #MadeInIreland #LoveLoyaltyFriendship
• •Connect to your roots with our exquisite Tree of Life pendant. Each branch and root is intricately designed in sterling silver, symbolizing strength, family, and eternal growth. Handcrafted in Dublin, it’s more than jewellery – it’s a piece of your story. #CelticTreeOfLife #IrishHeritage #FamilyRoots #HandcraftedJewellery
• •As the seasons change, carry a piece of timeless Celtic magic with you. Explore our new collection, filled with handcrafted treasures from Dublin, each with a story to tell. Enjoy 15% off all Trinity Knot pieces this week – a symbol of eternal connection. #CelticSpirit #IrishTradition #TimelessDesign
• •Celtic Spirit: Authentic Irish Jewellery, Handcrafted with Heritage in Dublin. Discover pieces that speak to your soul.
• •From our heart in Dublin to yours! ❤️ Each Celtic Spirit piece is chosen with care, reflecting centuries of Irish artistry and symbolism. Pop into our St. Stephen's Green store or explore online! #DublinJewellery #CelticDesigns #IrishCraftsmanship #ShopLocalIreland