Brand Tone

Natural & Authentic, Health-Conscious & Caring, Eco-Friendly & Sustainable, Artisanal & Passionate, Gentle & Soothing

Brand Values

• •Purity & Naturalness
• •Health & Wellbeing
• •Sustainability & Environmental Responsibility
• •Craftsmanship & Quality
• •Customer Care & Trust

Best Practices

• •Emphasize Natural Purity: Always highlight the "100% pure beeswax," "Scottish beeswax," "no toxins," "no artificial scents" aspects. Use words like "natural," "pure," "raw," "unscented" (or "naturally honey-scented").
• •Tell the Story: Weave in the founder's story, the artisanal, handmade process, and the sourcing from local beekeepers. This builds authenticity and connection.
• •Focus on Benefits (Especially Health & Environment): Clearly communicate the advantages like air purification, suitability for sensitivities, longer burn time, and eco-friendly practices (including packaging).
• •Use Sensory & Evocative Language: Describe the "gentle honey aroma," "warm golden glow," "soothing atmosphere," and "mesmerising halo effect." Appeal to the senses to convey the experience.
• •Maintain a Personal & Approachable Voice: Reflect Ruth's passion and care in the tone. Use "I" or "we" when appropriate to create a direct connection, and maintain a friendly, informative, and slightly understated style that aligns with the natural, handcrafted feel.

Social Perception

High-Quality & Beautifully Crafted, Natural & Gentle Scent, Environmentally Conscious, Health Benefits, Excellent Customer Service, Authentic & Trustworthy

Copy Examples

• •Headline: Breathe Easy, Glow Naturally. Our Scottish Beeswax Candles. Body: Handpoured with love on the Isle of Skye, our 100% pure beeswax candles offer a clean, long burn and a gentle honey scent. Perfect for sensitive souls and a mindful home. Experience the natural difference.
• •Headline: The Warmth of Nature, Crafted by Hand. Body: Discover the soothing ambiance of Celtic Beeswax Candles. Made from the finest Scottish beeswax, filtered by hand for ultimate purity. Eco-friendly, toxin-free, and naturally beautiful – a gentle touch for your wellbeing.
• •Headline: More Than Just Light: A Breath of Fresh Air. Body: Our beeswax candles don't just illuminate your space; they help purify it. Sourced from Highland bees and handmade with care, experience the subtle honey aroma and the comfort of knowing you're choosing a healthier, sustainable glow.
• •Headline: From Our Hands to Your Home: Pure Scottish Beeswax. Body: Ruth, our founder, started Celtic Beeswax Candles on a journey to find a candle kind to her senses. Today, she shares her passion with you – handcrafted, 100% natural beeswax candles that burn brighter, longer, and cleaner.
• •Headline: Unwrap the Gift of Wellbeing. Body: Looking for a thoughtful, eco-conscious gift? Our Celtic Beeswax Candles, with their natural honey scent and beautiful craftsmanship, are a delight to receive. Packaged with care for the planet and perfect for creating a serene atmosphere.