Brand Tone

Professional, Technical, and Supportive

Brand Values

• •Quality & Precision
• •Innovation & Technology
• •Partnership & Clinical Success

Best Practices

• •Always Address the Clinician, Not the Patient: Your audience is the expert. Use technical, precise language that speaks to their knowledge. Avoid simplifying concepts as you would for a patient.
• •Focus on Benefits, Not Just Features: Instead of only saying "We use 3D scanning," frame it as a benefit: "Utilize our advanced 3D scanning for a perfect fit, reducing adjustments and improving patient compliance."
• •Emphasize Partnership in All Communications: Use collaborative words like "together," "partner," "your clinic," and "we support." Reinforce that you are a part of their team, dedicated to their success.
• •Maintain a Professional and Authoritative Tone: Your copy should be confident and based on evidence and expertise. Avoid overly casual language, exclamation points, or marketing hype. Let the quality of the product and process speak for itself.
• •Highlight Technology and Quality as Differentiators: Consistently weave your commitment to innovation (CAD/CAM, new materials) and quality into all descriptions, posts, and communications. This is a key reason for a clinic to choose you over a competitor.

Social Perception

Perceived as a specialist B2B manufacturer and a high-end, expert supplier within the professional medical community, clinicians view Celtic Orthotics as a reliable and knowledgeable production partner essential to their practice.

Copy Examples

• •Precision in Practice. Partnership in Principle. The orthotic solutions your clinic can trust.
• •Achieving optimal patient mobility requires more than just a device; it demands a synergy of clinical expertise and engineering precision. Discover how our CAD/CAM manufactured orthotics can elevate your patient outcomes. #CelticOrthotics #Podiatry #ClinicalExcellence
• •Engineered for high performance and durability, our carbon fibre orthotics offer unparalleled strength-to-weight ratio. Provide your patients with a lightweight, low-profile device that delivers maximum functional control without compromise.
• •Partner with Celtic Orthotics for Advanced Orthotic Solutions
• •Celtic Orthotics: Engineering Better Outcomes Together.