Brand Tone

Empowering and Inspirational, Elegant and Modern, Approachable and Friendly, Trustworthy and Assuring

Brand Values

• •Quality and Durability
• •Empowerment
• •Self-Expression and Individuality
• •Accessibility and Affordability
• •Customer-centricity
• •Meaningful Connections

Best Practices

• •Embrace "Unbreakable": Consistently weave the core message of strength, resilience, and empowerment into your copy, connecting it to both the product's durability and the wearer's spirit.
• •Highlight the "Why" of Titanium: Don't just say it's titanium; explain the benefits clearly and consistently – hypoallergenic, lightweight, durable, tarnish-free – and how these benefit the modern woman.
• •Speak to Her Story: Use language that encourages self-expression and storytelling. Position the jewellery as a companion in her life's moments, big and small.
• •Maintain an Elegant yet Approachable Voice: Combine sophisticated descriptions of design with a friendly, relatable tone that invites engagement and builds community.
• •Show, Don't Just Tell, the Value: Use customer testimonials, user-generated content, and stories of longevity to reinforce claims of quality and customer satisfaction, making the value tangible.

Social Perception

High-Quality & Durable, Value for Money, Skin-Friendly, Stylish and Modern, Trustworthy Brand, Empowering

Copy Examples

• •Headline: Be Unbreakable. Be You. Body: Crafted from resilient titanium, Celovis jewellery is designed to endure, just like your spirit. Express your strength, your story, your style. Shine on, every day. #BeUnbreakableYou #CelovisStory
• •Headline: Gentle on Skin, Bold in Style. Body: Sensitive skin? Celovis has you covered. Our hypoallergenic titanium jewellery means you can enjoy stunning designs without compromise. Effortless elegance, daily comfort. #TitaniumLove #EverydayLuxury
• •Headline: Make it Uniquely Yours. Body: From a special date to a meaningful word, engrave your story onto our timeless titanium pieces. The perfect personalized gift that speaks volumes and lasts a lifetime. #CelovisEngraved #GiftMeaningfully
• •Headline: Parisian Elegance, Effortlessly Attainable. Body: Discover the Celovis collection: Where contemporary French-inspired design meets the lasting beauty of titanium. Look chic and feel confident without breaking the bank. #StyleThatLasts #AffordableLuxury
• •Headline: Your Jewellery, Your Adventures. Body: From your morning workout to your evening out, Celovis titanium jewellery keeps up. Waterproof, tarnish-proof, and life-proof. Because your accessories should be as versatile and resilient as you are. #ActiveElegance #CelovisJourney