Brand Tone

Helpful and Informative, Direct and Assuring, Approachable and Friendly, Professional (in expertise)

Brand Values

• •Quality
• •Trust/Reliability ("Confianza")
• •Transparency
• •Customer Service
• •Speed/Efficiency
• •Mexican Identity

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., Helpful, Assuring, Friendly, Expert but not Arrogant). Provide examples of "Do's and Don'ts" for common phrases or scenarios.
• •Prioritize Clarity and Simplicity: Especially when dealing with technical products, explain things in a way that is easy for the average customer to understand. Avoid overly technical jargon unless clearly defined.
• •Be Genuinely Helpful: Focus on providing solutions and valuable information to your audience, not just selling products. This builds trust and reinforces expertise. Think "how can this post benefit the reader?"
• •Adapt to the Platform, Maintain the Core: While the style might be more playful on TikTok versus more informative on Facebook or the website, the underlying values of quality, trust, and helpfulness should remain consistent.
• •Listen and Engage: Pay attention to how customers talk and what questions they ask. Use their language (where appropriate) and address their concerns directly in your copy. This makes the brand feel more relatable and responsive.

Social Perception

Positive for Expertise and Product Range, Responsive, Trustworthy (Aspired), Growing Online Community

Copy Examples

• •Your phone deserves the best! Original screens for iPhone & Samsung are back in stock. Don't settle for less – ensure vibrant colors and perfect touch response. Visit Celmart.mx or send us a DM to get yours! #Celmart #OriginalParts #PhoneRepair #QualityGuaranteed
• •Battery draining too fast? 😩 Might be time for an original replacement! Originals last longer & are safer for your device. 👍 Got questions? Drop 'em below! 👇 #CelmartTips #PhoneHacks #BatteryLife #TechTok #CelmartMX
• •Cracked screen? Don't worry! Our expert technicians at Celmart bring your phone back to life with quality parts and a smile. Fast, reliable repairs you can trust. Get a free quote today! [Link to repair service page]
• •Give Your Phone Some Love! ❤️ Special Discounts on Celmart Accessories This Week! Hey [Customer Name], at Celmart, we know how important your phone is. That's why we're offering exclusive deals on our premium accessories – from durable cases to super-fast chargers. Plus, get expert advice from your 100% Mexican tech friends! Shop now and keep your device happy.
• •Is your [Phone Model] feeling a bit sluggish? 🐌 An original battery replacement from Celmart can make it feel like new again! Trust the experts for quality parts and reliable service. Click here to learn more & find your nearest store! #CelmartRepairs #PhoneUpgrade #ReliableService