Brand Tone

direct, value-oriented, and helpful

Brand Values

• •Affordability
• •Freedom/Flexibility
• •Selection
• •Customer Service
• •Experience/Longevity

Best Practices

• •Focus on Value and Savings: Consistently highlight competitive pricing, discounts, and the absence of contract fees.
• •Emphasize Freedom and Choice: Regularly remind customers about the benefits of unlocked phones and no-contract obligations.
• •Be Direct and Clear: Use straightforward language. Avoid jargon where possible, and make offers and policies easy to understand.
• •Maintain a Helpful and Accessible Stance: Frame communications (website copy, social media, customer service scripts) around assisting the customer in finding the right phone and having a smooth experience.
• •Showcase Experience and Reliability (while addressing concerns): Leverage the company's long history but also be transparent about product conditions (new vs. refurbished) to build trust and manage expectations. Acknowledge and address customer feedback openly where appropriate.

Social Perception

Customers who have good experiences see Cell2Get as a source for affordable phones, appreciate the lack of contracts, and often report positive interactions with customer service. They are seen as a legitimate source for overstocked and unsold new and refurbished phones. Some customers are wary due to experiences with receiving phones not in the expected condition (e.g., refurbished instead of new, or damaged), issues with returns, and concerns about the authenticity of some positive reviews. The use of an internal review system also raises some skepticism.

Copy Examples

• •Unlock Your Freedom: Get the phone you want, on the carrier you choose. No contracts, just savings. Shop Cell2Get today!
• •Why pay full price? Cell2Get offers unbeatable deals on a huge selection of new and expertly refurbished smartphones. Your next upgrade is waiting.
• •Need a new phone, fast? Order before 11 AM for same-day shipping. At Cell2Get, we make buying simple and affordable.
• •Your Tech, Your Terms. Find the latest models and trusted brands, all contract-free. Cell2Get puts you in control.
• •Questions? Our team is here to help! We've been in the wireless game since '97, ready to get you the best device at the best price.