Brand Tone

Professional, Scientific, and Trustworthy.

Brand Values

• •Quality and Purity
• •Efficacy and Safety
• •Accessibility and Economy
• •Supporting the Veterinary Community

Best Practices

• •Always Target the Surgeon: Write every piece of copy as if you are speaking to a knowledgeable veterinary surgeon. Use precise, clinical terminology and avoid overly simplistic or emotional language meant for pet owners.
• •Lead with a Problem/Solution Framework: Frame CelloVet as the answer to a specific surgical challenge (material uncertainty, cost, reliability). This reinforces the brand's value proposition.
• •Reference Science and Data: Whenever possible, back up claims with references to scientific studies, analysis methods (like FTIR), or the professional credentials of the founder. This builds trust and authority.
• •Maintain a Focus on Education: Center content around educating the audience, whether it's through detailed instructions for use, "how-to" videos, or explaining the scientific difference between cellophane and plastic. This positions the brand as a partner, not just a supplier.
• •Use Professional and Clinical Visuals: Ensure all imagery and video content reflect the clinical, professional nature of the brand. This includes clear shots of the product, instructional diagrams, and professional settings like operating rooms or labs. Avoid stock photos of generic, happy pets that don't align with the B2B focus.

Social Perception

CelloVet is perceived as a highly specialized, credible, and essential supplier within a niche surgical field. It is seen as a B2B (Business-to-Veterinarian) brand, a problem-solver, and a trusted authority.

Copy Examples

• •Don't let implant uncertainty compromise your PSS surgery. CelloVet is 100% extruded regenerated cellulose, spectroscopically verified and surgeon-trusted. Be certain. Choose CelloVet.
• •The success of a shunt attenuation relies on the right material. CelloVet provides pure, medical-grade cellophane that induces the desired fibrotic response, unlike inert plastics. An effective and economical alternative to ameroid constrictors.
• •From Frustration to Solution: Why a Board-Certified Surgeon Founded CelloVet to Guarantee Purity in PSS Procedures.
• •We are proud to see CelloVet used in advanced laparoscopic procedures worldwide. Our commitment is to provide a reliable, high-quality material that surgeons can trust for consistent outcomes. #CelloVet #VeterinarySurgery #PortosystemicShunt
• •CelloVet: The Surgeon's Choice for Pure, Reliable Cellophane Banding. Guaranteed.