Brand Tone

Friendly and Welcoming, Fashion-Forward and Trendy, Appreciative of Quality and Value, Culturally Rooted (New Orleans Inspired), Enthusiastic and Engaging

Brand Values

• •Quality
• •Value/Affordability
• •Uniqueness and Style
• •Customer Connection/Experience
• •Heritage and Local Identity
• •Support for Artisans (implied)

Best Practices

• •Embrace the NOLA Spirit: Consistently weave in the charm, history, and vibrant culture of New Orleans in your descriptions, storytelling, and imagery. Use local landmarks or cultural references where appropriate.
• •Stay Friendly and Approachable: Use a conversational, warm, and inviting tone. Incorporate friendly greetings, emojis where suitable (especially on social media), and language that makes customers feel welcome.
• •Highlight Uniqueness and Quality: Continuously emphasize what makes your products special – whether it's unique designs, handcrafted elements, high-quality materials (like natural fabrics), or excellent value.
• •Be Visually Consistent: Ensure your copy is always paired with high-quality, appealing visuals that reflect the brand's aesthetic – bright, stylish, and often showcasing the New Orleans environment.
• •Develop a Style Guide: Create a simple internal guide outlining key brand voice descriptors (e.g., "Welcoming," "Chic," "NOLA-Proud," "Value-Conscious"), preferred terminology, and common phrases to ensure everyone writing copy for the brand is aligned. This helps maintain consistency across all platforms and communications.

Social Perception

Positive for Unique Finds and Quality, Go-To Spot in New Orleans, Associated with New Orleans Charm, Fashionable and On-Trend

Copy Examples

• •Hello sunshine! ☀️ Our new collection of gorgeous linen clothing has just landed, and it's everything you need to stay cool and chic in that NOLA heat (or wherever your adventures take you!). Think breezy, all-natural, highest quality pieces designed for effortless style. ✨ Come find your new favorite outfit in the heart of the French Quarter or tap to shop online! #CellasNola #LinenLove #NewCollection #NewOrleansStyle #FrenchQuarterFashion #SummerStyle
• •Unique NOLA Style at Prices You’ll Love! ✨ Cella's Sale Starts Now! (Body Snippet): Hey fashion lover! Get ready to discover those unique, intricate pieces Cella's Nola is known for – now at even more delightful prices! From handcrafted jewelry to fashion-forward outfits perfect for any occasion, find something special that speaks to your style. Don't miss out! Shop the sale in-store or online. [Link]
• •Crafted with Care, Styled for You. ✨ Explore our unique collection of handmade huaraches and intricate jewelry, bringing a touch of artisan charm to your wardrobe. Quality you can feel, style you'll love. #CellasNola #HandmadeWithLove #ArtisanJewelry #NOLAStyle
• •Visiting New Orleans? ✨ Don't leave without a piece of authentic NOLA style! Cella's Nola, nestled in the historic French Quarter, offers high-quality, fashion-forward clothing, unique jewelry, and accessories at excellent prices. Take a piece of New Orleans magic home with you! Find us at 514 St. Peter Street. #CellasNola #FrenchQuarterShopping #NewOrleansSouvenir #TravelNOLA #UniqueBoutique
• •Turn heads in this must-have dress from Cella's Nola! Designed with the modern, fashion-forward woman in mind, this piece blends contemporary trends with timeless NOLA charm. Perfect for a stroll through the Quarter or a night out with friends. Crafted from high-quality fabric for a comfortable and stylish fit. Get yours before it's gone!