Brand Tone

Traditional & Heritage-Proud, Authentic & Classic, Quality-Focused & Refined, Warm & Approachable (with a touch of nostalgia), Descriptive & Evocative

Brand Values

• •Tradition & Heritage
• •Quality & Excellence
• •Authenticity
• •Customer Experience & Ritual
• •Natural Purity
• •Passion

Best Practices

• •Embrace Heritage: Always weave in the 1899 origin story and the brand's Milanese roots. Use phrases that evoke tradition, longevity, and Italian craftsmanship.
• •Highlight Quality & Purity: Consistently use terms like "Extra Extra Purissima," "finest ingredients," "original recipe," and "master soap-makers" to reinforce the commitment to quality.
• •Focus on the Ritual & Experience: Describe the shaving process as a pleasurable, sensory experience or a cherished ritual, not just a chore.
• •Maintain a Classic & Refined Voice: Avoid overly modern slang or overly casual language. The tone should be warm and inviting but also sophisticated and respectful of the brand's legacy.
• •Incorporate Iconic Elements: Regularly feature the "Felice" smiling mascot in visuals and mention signature elements like the almond scent when appropriate, as these are strong brand identifiers.

Social Perception

Highly Respected & Trusted, Associated with Quality & Performance, Evokes Nostalgia & Italian Craftsmanship, Good Value, Classic Scent Icon, Reliable Staple

Copy Examples

• •Cella Milano 1899: The Art of Italian Shaving, Perfected Since 1899. Experience the timeless tradition of a Milanese shave. Our "Extra Extra Purissima" cream, crafted with the original 1899 recipe, delivers an impeccably close and soothing shave, leaving your skin refreshed and subtly scented. Embrace the ritual.
• •Transport yourself to a classic Italian barbershop with every shave. Cella Milano’s signature almond-scented shaving cream has been the choice of discerning gentlemen and master barbers for over a century. What Cella product is part of your morning ritual? #CellaMilano #ItalianShaving #ClassicGrooming #Since1899 #WetShaving
• •Discover Cella Bio. Certified organic ingredients meet our historic 1899 expertise for a shave that’s as kind to your skin as it is to the earth. Experience pure performance and the gentle touch of nature.
• •Rediscover the Pleasure of a Perfect Shave with Cella Milano. Since 1899, Cella Milano has been dedicated to transforming the daily shave into a moment of pure wellness. Our carefully selected natural ingredients and time-honored processing methods ensure a rich lather and unparalleled skin comfort. Elevate your grooming routine today.
• •Cella Milano. Over 120 years of "Extra Extra Purissima." The authentic Italian shave, cherished by generations. Feel the difference tradition makes.